For Yann Barthès, no pinstriped suit or tie on Wednesdays.
This March 27, two weeks after Cyril Hanouna, it is the turn of the star host of the show
Quotidien
to be interviewed at the National Assembly before the commission of inquiry into TNT frequencies.
An event which takes place after a request from elected officials of the National Rally, who claim not to be sufficiently represented on the set of the TMC channel show.
For the occasion, Yann Barthès showed up for his audition in a very casual outfit.
With salt and pepper hair and round glasses on his nose, the 49-year-old host wore a white round-neck t-shirt under a khaki zipped fleece, characterized by a patch pocket on the chest and taken from one of the favorite brands of Generation Z: Carhartt.
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Yann Barthès before the commission of inquiry into TNT frequencies at the National Assembly.
(Paris, March 27, 2024.) Blondet Eliot / Blondet Eliot/ABACA
Nothing to do, therefore, with the impeccable black suit worn by Cyril Hanouna on March 14 in the same place during his audition.
Hair slicked to the side, well-cut beard... That day, the host of the show
Touche pas à mon poste (
Quotidien
's main competitor
,
Editor's note
) was betting on sobriety.
For his part, Yann Barthès has rather adopted the costume of the main target of his show: young people.
“
Quotidien
is the leading talk show in France, it attracts more than two million viewers every evening.
We have one of the youngest audiences on TV, compared to our direct competitors,” underlined the TMC host during his speech to the Assembly.
The jacket of a generation
A Médiamétrie source from May 2023 revealed that TMC was the “2nd national channel among 15-34 year olds with 18% audience share (
audience share, Editor’s note
)”.
Not surprising, therefore, to note that Yann Barthès slips into the outfit of a teenager - or young adult, depending - during an appearance in a place as conventional as the National Assembly.
A Statista study from March 8 also shows that Carhartt, in the United States alone, will rise to the top of Generation Z's favorite brands in 2024. On TikTok, the American label brings together no less than 237,000 publications under its hashtag, especially thanks to this jacket which is a hit.
The comfortable garment is available in all styles, colors and materials, and has been attracting celebrities for years like Hailey Bieber, ASAP Rocky or Brooklyn Beckham to name a few.
In other words, the jacket of an entire generation which, since the pandemic, has prioritized comfort...in all circumstances.