A visit to Asam's Bamba factory/photo: Yossi Tsipakis, editing: Lior Naor
You will have to believe us when we say that this is not an easy job, not easy at all.
To try out all the new products that are released to the Israeli market (and sometimes outside of it), to taste in front of everyone, deliveries and more deliveries, paper bags that accumulate in the office (and at home), a never-ending feeling of satiety.
Seriously, it's harder than it looks, and no one is paying you to go to the gym, or compensating you for the rapidly developing sense of FOMO in your mind.
To all the articles in the "New on the Shelf" section
, however, the "New on the Shelf" section, for its tasters, curious and loyal consumers, has set off again, determined and mission-oriented. And this time - baking, rampage, cooking and corruption. Yes, we are very eclectic.
enjoy your meal!
Snacks, cookies, pasta and baking mixes, barn
The local food giant celebrates Passover kosher of course, and is almost imperceptible in terms of supply and shelves.
There will be here - in the marketing networks of course - the popular Bamba Bomba, and rightly so, chips made by it (a classic with a natural flavor and also wavy and stormy Wavy, a special edition of Beasley's Free Style crispy Mexican, as well as LP versions of its proven hits, from Apropo to Red Bamba, from Popco
At the same time, Asem announces the consumer "lift the gauntlet" that demanded more sweetness and more variety, and launches kosher cookies for Passover, with a vanilla flavor and a successful texture that requires a quick dip in coffee. These news and announcements
join
the company's routine but festive collection, and the 2024 products. Making their debut, these range from cake and pancake mixes (which require some basic toppings and provide a decent substitute and more), gluten-free pasta, thin rice noodles, and soy sauce
in four words: holiday without headaches
Ben and Jerry's
The popular ice cream brand prepared for the holiday with a wide, varied and unnecessary series of restrictions, of course.
The Passover collection of Ben & Jerry's includes eight flavors - vanilla, chocolate, banana, unsweetened nuts, chocolate nuts, berry n'ice (cream ice cream with strawberry), dolce de leche (ice cream with milk jam and fudge) is excellent, as well as coffee. Price: NIS 24.90 per pint, NIS 10 for an individual serving.
At the same time, the special edition of the frozen ice cream, which started as a joke, has taken its place Totally serious on the dessert table, with a creamy base, real dates and walnuts, as well as cinnamon seasoning.
In fact, there's no reason to stop with the spoon
Solero pineapple and Lelo, Strauss ice cream
The Israeli freezer brand celebrates summer and Passover at the same time, with a double launch, sweet and adjusted to the calendar.
We start with Lelo, the company's vegan ice cream series, which adds two new pints to the offer - rum and chocolate with almond shards, as well as a holiday kosher version of vanilla and salted caramel with chocolate and candied almond shards - uncompromising and with lots of fun internal texture games.
Along with these, there is also a new member of one of our popular collections, in the form of Solero vanilla and pineapple ice cream, based on the familiar and always-successful combination of sherbet-ripple-icing, with a sweet-sour tropical touch and even a charming "price" of 88 calories.
In five words: spring, summer, what does it matter
Gluten-free pasta and tomato sauce, barilla
The days when those avoiding gluten would storm the Passover shelves are already behind us, and the collection of the popular Italian brand only illustrates this - in terms of supply, price and taste.
Barilla's gluten-free pasta series includes spaghetti, fuzilli, penne and lasagna made from white and yellow corn flour, as well as gluten-free rice. They keep their texture well (a well-known shortcoming of similar pastas from the past), manage to provide the expected bite and, in general, do not convey any compromise at all. far from it.
At the same time, and in a very effective complement, Barila is also launching its series of tomato sauces, which are also kosher for the holiday of course.
The series includes four red variations - a classic pomadero, a bolognese base that only requires the addition of meat, napolitana with root vegetables and excellent basil. Price: NIS 14.9-18.90 for 400 gram jars.
In five words: make the holiday in the land of the boot
Camille Bloch, Tessa
The large candy group is preparing for the holiday with a precise and timed chocolate launch of the excellent Swiss brand products.
The expedition includes, among other things, the Ragusa series based on milk chocolate, dark chocolate or cablonde filled with praline and whole hazelnuts, and also the rather mythical Torino line, and rightly so.
In two words: just in time
LalQilla rice, Gershon spices
The veteran Israeli importer is celebrating Passover with a joyful shelf expansion, in the form of domestic 1 kg packages of the well-known Indian rice brand.
The rice, which grows at the foot of the Himalayas, is processed in a traditional way and provides deeper flavors than the usual and familiar. So far, it has arrived in Israel in 5 kg bags are large, and now the company is launching "Qilla Excel" long and thin basmati rice that is aged for two years (NIS 13.80), airy and softer "Majestic" basmati rice (NIS 12.60), "Supreme Sella" basmati rice that requires a shorter cooking time (NIS 11.80) and "Super Healthy Food" full basmati rice, slightly nutty in its aroma, sold in a jar (NIS 13.90).
In two words: one by one
Kneidlech and bean noodle mix, Master Chef
The energetic food brand is preparing for the holiday with a required shortcut in the kitchen and a required launch.
This is a Kneidlech mixture for quick preparation, based on matzah flour, wheat flour and spices - and without red stickers. The box (NIS 12.50) contains two separate bags for making about 30 kneidlach balls and requires the addition of two eggs and a little oil for each bag, and cooking of course. The promise - "Kneidlech with the taste of the past" - is high but worthwhile.
Beside it, kosher bean noodles also come for the holiday, in a 300 gram package (NIS 9.90) containing six separate "mounds" - for a good distribution of measured home cooking. The noodles, part of Master Chef's Asian series, are made in China, rely mainly on green bean starch, and go well in a large salad bowl, or as part of a rice paper roll, for example.
In three words: not only on Passover
You're back, Olivia
The sauces and spreads company from Beit Tnuva is preparing for Passover with a double, happy and well-timed comeback, in the form of a festive and festive return without preservatives and without food coloring.
The sweet haroshot spread is based on a classic combination of dates, apples, red wine and almonds, while the havarat makes use of prominent beets, with vinegar, salt, spices and of course the havarat itself. The jars (210 grams, 12.90-14.90 shekels) arrived before the holiday and of course did not survive the waiting period, one was good for sandwiches and meals with too little castor and the other, by its nature, was eliminated as its creators intended from the beginning - a spoon, and nothing more.
In two words: double-punch
Mix for cakes and cookies, Haaretz flour
The excellent mill from Moshav Kochav Michael is preparing for the holiday with an excellent delivery from Italy, in the form of a kosher mixture for Passover for making cakes and cookies - and more.
The mixture, from the Molino mill in the north of the Land of the Boot, joins its counterpart intended for pastries and breads - it is also kosher for Passover - and does not include gluten or sugar. It only requires the addition of liquids, and in return provides unusually airy results, and a blessed Passover forgetfulness. Price: NIS 17-22 for a 500 gram package.
In three words: leaven without leaven
Organic infusions, created plants
The delicious Valens brand is preparing for the holiday with special editions, kosher for Passover of course, of its excellent tea infusions.
The series of organic infusions (NIS 35 per box) combines, among other things, red raspberry leaves and chamomile flowers, green tea and extracts that work to relax, facilitate better sleep, fight colds and even know how to work to help the digestive system. For us, in any case, they are always the go-to at the end of the day, certainly at the end of a terrible holiday meal of the kind we are expecting.
In two words: the perfect ending