Prisma Media continues to expand its young luxury and lifestyle division. Candidate for the takeover of the company Ideat Edition, the Paris commercial court validated this Friday the offer of the subsidiary of the Vivendi group. The bimonthly magazines Ideat (design, decoration, architecture) and The Good Life (men's lifestyle) thus join the galaxy of the press group.
Prisma's luxury and lifestyle division was formed in 2023. It includes the French edition of the American fashion magazine Harper's Bazaar, but also Milk (lifestyle for urban families) and the Côté Maison group, specialist in home decoration. interior with the titles Côté Sud, Ouest, Est and Paris. It is the latter entity which had filed a takeover file for Ideat Edition.
Ideat and The Good Life achieve a combined turnover of 5 million euros and employ around twenty employees. All are covered by Prisma Media.
These two brands belonged to the magazine press group I/O Media, owned by entrepreneur Albin Serviant. I/O Media, which also includes the titles
Têtu
,
Opéra Magazine
and
Dim Dam Dom
, entered into receivership in the fall of 2023 with the aim of joining forces with another media group. In vain. Its owner presented a plan to continue the activity in February.