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Benefit Wuhan Pneumonia? foodpanda online shopping platform: Cup noodle sales increase 7 times after New Year

2020-02-05T08:46:09.554Z


The pneumonia epidemic in Wuhan continues. In addition to buying masks and disinfection supplies, citizens also buy cup noodles as food reserves. Food delivery platform foodpanda launched online shopping platform pandamart in November last year.


Financial news

Written by: Yue Yueting

2020-02-05 16:36

Last updated: 2020-02-05 16:42

The pneumonia epidemic in Wuhan continues. In addition to buying masks and disinfection supplies, citizens also buy cup noodles as food reserves. Food delivery platform foodpanda launched online pandamart in November last year to sell daily groceries and provide delivery services. Wang Zhuolun, director of pandamart, said that after the Lunar New Year holiday, the order volume of online shopping platforms doubled weekly, among which the sales of cup noodles and beer increased 7 times. He revealed that the supply of masks has been in short supply recently. Merchants selling masks in the past are also facing shortages. The platform is constantly trying to search for masks and hand sanitizers through different channels, hoping to ensure stable supply and sell at original prices.

The company hopes to shorten the delivery time by increasing the number of drivers and dispatching. (Photo by Wu Yueting)

Pandamart temporarily offers a promotional discount of zero freight. Wang Zhuolun said that the platform hopes to integrate foodpanda's existing service team and restaurants to integrate the takeaway service "pandamart" into users' daily life. It is expected that customers will establish usage habits, but they should pay attention to individual cooperative stores or have a minimum spending amount. No merchant has set a minimum spending amount of more than 40 yuan. He continued that foodpanda's driver team and infantry will be responsible for delivery and online shopping delivery services. In order to ensure service quality, the platform will increase the number of drivers and increase the number of delivery. The delivery time of the platform trial is about 25 minutes. Delivery can be made within the fastest 15 minutes. However, traffic congestion and busy times may affect delivery speed. The platform will send messages to remind customers.

Freight rates will be adjusted based on seasonal demand

The online shopping platform is fiercely competitive. Wang Zhuolun believes that pandamart's advantage is to provide instant delivery services. "It will not be said that there will always be zero shipping." Luo Haoxian, head of the marketing department of foodpanda in Hong Kong, added that even if the online shopping platform will charge freight in the future, it will be similar to that of the takeaway platform. It is expected that by the end of this year, pandamart will have more than 3,000 merchants and sell over 550,000 products; By the end of this year, the number of foodpanda restaurants has increased from 7,000 to 12,000, and the number of daily active riders has increased from 4,000 to 8,000. The number of active users and average user orders have doubled.

Many companies in Hong Kong have decided to let employees work from home, driving foodpanda's takeaway orders up. (Photo by Wu Yueting)

In order to prevent the spread of pneumonia in Wuhan, many companies have decided to let employees work from home. Luo Haoxian said that the number of take-out orders for the Lunar New Year increased three times year-on-year; after the holidays, the platform's take-out demand increased by 50% over usual. In response to rising demand, the platform has increased the number of rider teams and infantry, and reminded delivery staff to pay attention to hygiene and wash their hands frequently. Regarding some takeaway platforms that charge users for takeaway service fees, he said that foodpanda has no plans to charge users for service fees, and the platform will provide different discount codes in the future, hoping to attract more users to use its services.

Wuhan pneumonia

Source: hk1

All news articles on 2020-02-05

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