Change of course for Renault in Paris on the car-sharing market. The automotive group announced on Tuesday the launch in March of a new electric vehicle rental service, called Zity. Renault has concluded an agreement with the Spanish group Ferrovial, to export to Paris the service they have already operated together since 2017 in Madrid.
The French capital will therefore see the arrival next month of 500 Zoé 100% electric available for rental, which you can take from the public road and then return where you wish, to an authorized parking space. Everything will be done via the Zity app: booking, unlocking, etc. Zoé de Zity can be rented in an area comprising inner Paris and Clichy-la-Garenne (Hauts-de-Seine) first, before expanding to the dense inner ring area.
Zity replaces Moov'in Paris
This self-service vehicle rental system (free floating) will in fact replace Moov'in Paris, an identical service launched by Renault with the rental company Ada in October 2018. “Moov'in Paris will stop, concomitantly with the launch of Zity, announces Vincent Carré, deputy director of international development for Renault. We want to favor a solution which has proven itself in Madrid and which offers international prospects. ”
"No acknowledgment of failure at all" however for Moov'in Paris, assures Vincent Carré. The service has attracted 25,000 customers in a little over a year with 500 Zoé for hire at a price of 0.39 euros per minute (0.31 euros in the case of a minute pack purchase). Users with minutes on Moov'in will be offered vouchers for Zity or refunds, depending on the case, after stopping the service.
Compared to Moov'in Paris, Zity will offer the advantage of being available also at night, 24 hours a day and 7 days a week. 20% of Zoé will be fitted with child seats. Zity's technology ensures an “intelligent repositioning” of vehicles according to rental requests, after recharging the Zoé. Each Zoé (300 km of autonomy) will pass every 3 or 4 days in one of the three Zity centers (two car parks in Paris and one in Boulogne), where they will be recharged and washed.
Tariffs still kept secret
There remains a major inconvenience: the price. Renault suggests that Zity's price will be more attractive than that of Moov'in Paris. Per minute prices up to 4 hours, then 4-hour, 8-hour or 24-hour packages will be offered as well as decreasing prices with the purchase of minute packs. A reduced “stand-by” rate will be applied if you leave the car parked for the time needed to run a race before picking it up.
Renault strongly believes in Zity in the car-sharing services market, which seems to be struggling to take off in Paris since the end of Autolib '. Besides Zity, it remains on the market of free floating cars in Paris Free2Move (PSA) and ShareNow (Daimler). "The services are not yet sufficiently known," says Vincent Carré. In Madrid, it took 3 or 4 years for carsharing to prevail ”.
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Renault bases itself on the success of its service in the Spanish capital, with 325,000 customers, including 200,000 regular customers, in an agglomeration of 3 million inhabitants. "We are confident for Paris," says Vincent Carré. Carsharing helps fight congestion and pollution. It is a solution in cities where the car space is decreasing ”.
