The Erdogan Campaign is an 8th order that goes in, into the camp, and addresses the deepest and repressed fears of the Israeli left. So, which side are you on?

• Fear of Shawarma culture? The Blue and White campaign

Deep down, every Israeli has a little Erdogan. A future, lethargic mini-dragon - but he's there and he's dangerous. This is the story the billboards tell us about the country and the countless repetitions of the message "Either We Or Erdogan," from the creator of Blue and White propaganda captains.

A true alarm comes from the General Party's propaganda command room, an emergency where the gloves and masks are removed and all means are kosher. Up to a minute and a half ago, the blue-and-white story was quite different: a patronizing utopia that was to appeal to new audiences. But despite the glittering ranks and the letters of pilots, these audiences may not be convinced. So if they don't know what's good for them, there's no escape from getting them into the dystopia and calling them exactly as we think about them: the main villains.

In the propaganda world of blue and white, there is only a binary reality between light and dark. It is clear who the bad guys are and the good ones, the blacks and the whites. Who is a member of the magical kingdom of beautiful old Israel, and who threatens to destroy and roll it to ruin.

The Erdogan Campaign is an 8th order inward, into the camp, and details the deepest and repressed fears of the Israeli left. He calls for full mobilization in preparation for the last battle for democracy. True, we've warned you about it dozens of times before, but this time it's totally real. The barbarians at the gate, they multiplied, are on the fence. There is no point in talking to them. They are sentimental, and pagan and speak different languages, the rationale is on them. A small herd of Erdogans walking mesmerized behind the great Erdogan Netanyahu.

So which side are you on? Do the generals, on the side of the Shawarma culture, the curling orient, the debauched, backward and anti-democratic Middle East ask you? Or you are in our camp, the beauty of the ballroom and the democratic and enlightened title. Are you blue or white or Erdogan? Are you the villa or jungle?

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And something else: This time, too, the heads of retired Israeli secret services did not disappoint, distributing a video in which six of them, who have contributed greatly to the country and thus undisputedly, warn of the great danger inherent in another Netanyahu's choice of prime minister. The lyrics are expected to be tired and include the well-known hits "Netanyahu Danger to the Country", "Discretionary", "Irresponsible" and other chants from the "We are scared and afraid" family.

The former shadow people also, of course, always know how to use their security past to tell how they witnessed the failures with their own eyes. Only one thing we have yet seen: not a single securityist put the keys on duty, resigned and boldly went out to the public in real time to reveal the disturbing acts being done over his head and name.

In fact, the security forces are asking us to listen to them now, when you have no meaning whatsoever, and to forget how when they had the opportunity and the power to act against what their version was a danger - they preferred to keep their roles and to stand up.