Financial news
Written by: Xu Shihao
2020-03-05 16:13
Last updated: 2020-03-05 16:13Affected by the epidemic, many citizens have switched to online shopping platforms to buy daily necessities. The smart store opening platform SHOPLINE released the "White Paper on E-commerce from the Second Half of 2018 to 2019", referring to the substantial increase in the total turnover of stores on the platform by more than 100%, and that online shopping has gradually become an essential part of life.
According to the platform, more than 40% (41.9%) of the stores are aged 26 to 35, followed by 36 to 45, and more than half (55.8%) are female stores. In terms of store opening background, 45% of the shops surveyed belong to their own brands, nearly 40% operate as agents, and about 7% are enterprise scales. It can be seen that not only start-up brand stores open online stores, but companies also have obvious demand for this.
Looking at all aspects of clothing, food, housing, and travel, fashion clothing has become the most popular sales category for stores, accounting for about 40% (36.7%) of sales; secondly, food and beverages, home furnishings and beauty make up about one-third of sales. In addition, the "O2O business model" of online and physical store integration has become an emerging concept of business. More than half (52.5%) of the stores also operate physical stores.
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