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"After two weeks of muddling, Édouard Philippe puts the government in order"

2020-03-29T13:15:54.656Z


FIGAROVOX / TRIBUNE - The Prime Minister's intervention on Saturday finally brought the clarity and clarity demanded by the French, estimates communications professor Arnaud Benedetti. At the risk of introducing a dissonance at the highest of the State.


Arnaud Benedetti is associate professor at Paris-Sorbonne University. He is editor-in-chief of the political and parliamentary review. He published Le coup de com 'permanent (éd. Du Cerf, 2018) in which he details Emmanuel Macron's communication strategies, as well as La Fin de la com' (éd. Du Cerf, 2017).

It is a Prime Minister, no doubt aware of the shortcomings of the government, who intervened on Saturday alongside the Minister of Health, in an effort to be didactic and exhaustive. Unlike the President of the Republic who 48 hours before, in Mulhouse, on the Eastern Front, remained confined to a general and incantatory register, the host of Matignon aimed for granularity in his responses by detailing the mobilization of means to come. When the President concentrates his communicative energy on his one verb, Édouard Philippe shares his word with others, relying on precise graphs and figures, thus sharing his communication and explaining the measures his government intends to take to deal with the epidemic.

The reception of this press conference by commentators and other experts did not fail to reveal the contrast between the communicating devices of the two heads of the executive, the interpreters highlighting the apparent distinctions between the Élysée and Matignon in the way of operating. The Prime Minister wanted to reorder, to pick up a com 'government whose dispersal has given rise in recent days to a halo of wavers and awkwardness likely to arouse in public opinion the feeling of a loss of control.

The com 'of the head of government stopped for a time the bleeding of confidence.

For the first time, the words of the State appeared in the eyes of observers at the height of the evils of the moment, internalizing by answers wanting to be precise the questions that public debate has been constantly carrying out since the onset of the pandemic. From this point of view, the com 'of the head of government stopped for a time the hemorrhage of confidence which could sometimes cause the equally devastating comments or words of editorialists. The goal was to reweld this first communicating line around a reconstructed representation of the situation with a battle plan and a transparent strategy.

Read also: Coronavirus: Edouard Philippe reframes his ministers after hiccups in communication

However, this apparently successful editorial incubation does not exclude other questions, in particular that of a differentiation of assessments that would settle between the President and the leader of the majority in the throes of the crisis. The stake of the administration of chloroquine, after the decree far below the announcement of its generalization to which the Elysee seemed favorable, corroborates this impression among others. Everything happens as if at the heart of the maelstrom a dissociation within the executive itself was emerging, a reiteration, all proportion kept, of 68 where Georges Pompidou seemed to fill the void left by the absence of the General ...

Confronted with the epidemic wall, the two heads of state nevertheless agree on the refusal to accept any responsibility in the hesitations of the authorities on the threshold of the pandemic; but make hear, well in spite of them, small distinct musics. This still discreet dissonance translates that, in the light of events, the unit of command is itself shaken by the unpredictability of history, which takes shape before our eyes.

Source: lefigaro

All news articles on 2020-03-29

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