Paradoxically, it would have taken a pandemic for luxury watchmaking to accelerate its conversion to digital ... The former SIHH (Salon International de la Haute Horlogerie) had already started its transformation to become the Davos of quality watchmaking. New name (Watches & Wonders), a trade fair but also exhibitions and events in the city to make Geneva, the cradle of time, a true watchmaking destination ... Everything was ready, and everything had to be canceled. As a result, the FHH has accelerated the digitalization of its Watches & Wonders concept, to the point of putting its new watchesandwonders.com platform online on April 25, the day when the show should have been held.
Cartier unveils the new face of its Pasha. cartier
It is a first in the watchmaking world to give everyone, via the Web, access to all the watchmaking wonders perfected by the thirty or so exhibiting companies, via the watchesandwonders.com website. “With this platform our ambition is to open the watchmaking universe to the general public, decrypts Fabienne Lupo, director general of the FHH. Before the coronavirus, we established the principle of the Watches & Wonders ecosystem, physical and digital. We launched the platform earlier than planned to present the watchmaking excellence of the show to the community, to customers ... The idea now is to have this hub where we can meet, with news, launches, expert analyzes ,. Let him become the voice of the watch industry. Thanks to this tool, we hope to reach people who do not know and immerse themselves in this universe. ”
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Initially, this site watchesandwonders.com will offer pages dedicated to each of the brands, on which to discover their latest innovations and their respective worlds. Fans of beautiful watches will also be able to discover new product launches via streaming videos, which are then permanently accessible on the site.
The Portuguese woman, icon of IWC Schaffhausen, sees red. IWC
This will be followed by educational and specialized content produced with partner Houses and opinion leaders from the profession. Product analyzes, deciphering trends, highlighting art professions, technological innovation, business talks, etc. The new watchesandwonders.com platform intends to become the reference destination for lovers of fine watchmaking and industry long after its opening. It will also be updated throughout the year. The Fondation de la Haute Horlogerie also offers videos of the major watchmaking innovations of the year on its own YouTube channel.
watchesandwonders.com
