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Mother's Day│Flower market crowds reduced by 99% of flower shop orders on the eve of the festival 

2020-05-09T08:12:04.152Z


Tomorrow Sunday (10th) is Mother's Day, many people will buy flowers and celebrate. Under the influence of the New Coronary Pneumonia epidemic, there has not been a lot of people at the Prince's Flower Market today (9th). Some florists said that the number of street visitors this year fell by 50% compared with the same period last year, and orders have dropped from the past 100 to a single number, leaving only one or two orders, which is a reduction of 99%. Mobile applications, small profits and quick sales have increased online orders, which accounted for about 80% of revenue this year.


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Written by: Zhang Jiamin

2020-05-09 16:07

Date of last update: 2020-05-09 16:08

Tomorrow Sunday (10th) is Mother's Day, many people will buy flowers and celebrate. Under the influence of the New Coronary Pneumonia epidemic, there has not been a lot of people at the Prince's Flower Market today (9th). A flower shop said that the number of street visitors this year fell by half compared with the same period last year, and the orders also fell from the past 100 to a single number, leaving only one or two orders, which is a decrease of 99%

In response to the epidemic, some flower shops launched medium-sized bouquets for the first time, and strengthened the promotion of mobile phone applications. The mode of small profits but quick turnover has increased online orders. Online orders account for about 80% of this year's revenue.

Sunday (10th) is Mother's Day, many people will buy flowers and celebrate. (Photo by Gao Zhongming)

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Florist's sales are expected to fall by 20%, the first medium-sized bouquet

Sunday is Mother's Day. At 10 o'clock this morning, there was not too much traffic at the Prince's Flower Market. Some flower shops put carnations and bouquets in the eye.

Colorful moment brand manager Miss Wen said that the impact of the limited gathering estimated that the sales of Mother's Day fell by 15% to 20%, and the store also reduced the purchase volume in response to the situation. In response to the epidemic, the florist launched the medium-sized bouquet for the first time and strengthened the promotion of mobile applications. She said that online orders accounted for about 80% of revenue this year, from 10 to 20 orders in the past to 60 to 80 orders this year, mainly small and medium-sized bouquets.

She said that since March, the business has fallen by half, from the daily income of tens of thousands of yuan to thousands of yuan. She said that after the relaxation of the restriction, more people flowed than before, an increase of about 5%.

The flower shop business generally fell

Ms. Huang, who has been in the flower market for about 20 years, also said that the orders for Mother's Day have plummeted this year, from one hundred to one to two in the past. She said that the number of street visitors has decreased significantly this year, falling by half, which is estimated to be related to the epidemic situation and the economic downturn. The owner of another flower shop, Mr. Lin, said that since the outbreak in February, he lost more than 100,000 yuan a month, and the price of flowers has also increased by 15 to 20%. However, he said he did not dare to increase the price too much, and since the ban was lifted, the flow of people has increased and he is optimistic about the sales.

Dai Tai, who has also been in business for more than 20 years, said the epidemic has caused business to plummet, leaving only about 20% of the business in recent months. She said the income fell from an average of 7,000 to 8,000 yuan a day to about 3,000 yuan, describing the situation as the worst in business. She went on to say that the anti-amendment campaign had little impact during the period, and there were occasional street business. She has received a rent reduction of 10,000 yuan from the landlord this month. She admitted that it would be very difficult to recover the full rent. She said that the government has not taken into account the industry situation, and the FEHD has stepped up inspections recently, which has also affected business.

Cao Tai took the same pair of young children to buy flowers at the Flower Market. He bought several flowers for about 200 yuan. He thought the selling price was flat. She said that this year Mother's Day will stay at home to celebrate, avoiding crowded places.

Miss Zhang regularly buys flowers at the Flower Market, thinking that there are more people today than in the past. She said she would stay home this year to celebrate Mother's Day, but said the amount spent was the same as in the past.

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Source: hk1

All news articles on 2020-05-09

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