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Customer growth in Corona times: renaissance of village shops

2020-05-16T16:05:02.981Z


The small village shops on the shop are experiencing a veritable renaissance these days. "I see a lot of people who have never been to our shop before," say the owners. 


The small village shops on the shop are experiencing a veritable renaissance these days. "I see a lot of people who have never been to our shop before," say the owners. 

Southern district - The corona crisis with long queues in front of supermarkets or until recently completely closed shops even has a good side: people are again learning to appreciate what they have on site. The small village shops are experiencing a veritable renaissance, according to reports from several shops.

Brigitte Myckaniuk, who runs the village shop "Unser Kramer" in Ottenhofen, made it clear in an interview with the local newspaper that she was very happy to see a noticeable increase in sales. Because: "We also have a party service, there is nothing going on at the moment." Her experience of the past few weeks: "I see a lot of people who have never been to our shop before." Of course, now you hope that they will stay, when the crisis is over, Myckaniuk says.

Those who work in the home office tend to shop locally

Roswitha Huber, whose family runs the butcher shop in Walpertskirchen and also has a small Edeka shop, analyzes the situation more closely: “People work from home, don't go to the company. And then they also go shopping here. You don't necessarily drive into town especially for shopping in the supermarket. ”

In addition, the canteens in the companies and the cafeterias in the schools had closed, meaning that people actually had to cook more themselves, and this had a direct impact on local food retailers.

All of the interviewees in the Heimatzeitung confirm that further motivation to prefer to shop locally could be the crowds that are sometimes in front of and in the supermarkets. So many do not come to the small village shops.

"People come who otherwise never come"

And if a delivery service is added, as at the village shop in Wörth, customer loyalty increases again. In any case, Beate Ortmeier has the same experience as her colleague in Ottenhofen: "People come who otherwise never come." Whether there are many of them after the crisis, she does not want to have high hopes.

The village shops, however small they were, were always deliverable in one place across the board: "We always had toilet paper," says the store manager from Wörth with a smile. "There were actually people in the shop and were amazed:" How? You have toilet paper? ' But where we actually sold out was yeast. But now we have them again. "

However, she shared her team and ensured that the same employees were always together during the opening hours only in the morning. "Then we don't have to lock up if someone gets sick."

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Source: merkur

All news articles on 2020-05-16

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