The descent will be as rough as in the roller coaster. Cinema, television, DVD, advertising ... The entertainment industry is about to undergo a huge shock in the wake of the coronavirus health crisis. A loss that could amount to $ 160 billion overall over the next five years, according to a report by the research firm Ampere Analysis.
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The main losses will be felt at the end of 2020 and throughout the year 2021, according to the London service provider, who carried out his study according to forecasts on several markets. Particularly theatrical releases, DVD sales, use of streaming and television services and dissemination of advertising on television and online.
VoD, big winner of the crisis
Although advertising is the most affected sector, it will have a direct impact on the rest of the industry, according to Guy Bisson, research director at Ampere. "The fact that all the entertainment sectors are interconnected means that we will feel the effects on all the links in the chain, some of which will have a delayed effect and that we will feel in several years," he said. he warned. After advertising, the cinema will be the most affected by the health crisis with a loss of 24.4 billion over five years.
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Streaming is of course the big winner of this crisis. Containment has had a beneficial effect on e-cinema, pushing consumers to video on demand platforms. A habit that will survive the coronavirus crisis, according to Guy Bisson. "There will be a backlash when the containment is lifted ," he explains. But in the long term, we will observe an acceleration of this consumption phenomenon which will benefit streaming. ”