Frankfurt gets a "Fashion Week". The creators of the fashion fair leave the capital and come to the main metropolis.
- The Berlin “Fashion Week” has been taking place twice a year since 2007
- But the makers of the Premium Exhibitions are now moving to Frankfurt
- The fashion fair is to take place in the main metropolis by 2021
+++ 10.25 a.m .: Despite the good suitability for an event such as the Fashion Week, Frankfurt is still "quite inexperienced" in the fashion industry, said Anita Tillmann, Managing Director of the Premium Group. The move of the fashion week now also gives the opportunity to rethink the fashion week. The challenge of Covid-19 must also involve some rethinking.
+++ 10.16 a.m .: Frankfurt is ready for Fashion Week, said Mayor Peter Feldmann in the press conference on Monday. The city is an old trade and trade fair city and therefore perfectly suitable. The residents of the city are particularly good hosts, since around 200 languages are represented among them. The Hessian Minister of Economy Tarek Al-Wazir also emphasized Frankfurt's great internationality as a location advantage. "I think people will be very happy to come to Frankfurt," said the minister.
Frankfurt Fashion Week under the motto digitality and sustainability
+++ 10.09 a.m .: “Frankfurt can do fashion today,” says Detlef Braun, Managing Director of Messe Frankfurt at the press conference on Monday. As the largest host for textile events, the fair will be the perfect location for the Fashion Week. Braun expects more than 140,000 visitors from 100 nations to attend the event in 2021.
The activities under the motto "Digitality and Sustainability" are to be carried beyond the exhibition center into the whole city. Messe Frankfurt also wants to meet the United Nations' Sustainable Development Goals.
Frankfurt as a new location for Fashion Week
First announcement on Monday, June 8th, 2020, 10:00 am: In addition to London, Paris, Milan and New York, the international fashion scene gathers twice a year at the “Berlin Fashion Week” . The fashion week in Germany's capital has been around since 2007. The series of events attracts thousands of visitors who watch the latest trends at the shows of the well-known designers.
Now, however, news shook the trade fair landscape. Because no longer Berlin, but another major German city will be the future event location for the largest and most important fashion fair of the "Fashion Week": the main metropolis Frankfurt .
"Fashion Week": fashion fair leaves Berlin and moves to Frankfurt
After more than ten years, the makers of Premium Exhibitions Berlin have left the capital and have chosen a different location. Frankfurt should become the center of good taste in the future. The first Frankfurt “Fashion Week” is to be held in the main metropolis in 2021. To do this, the creators are cooperating with Messe Frankfurt. Details will follow at a press conference on Monday morning (June 6th, 2020).
What is already known: According to Messe Frankfurt , there will be a “Berlin Fashion Week” in January, after which the fashion week will move to Hesse. From July 6 to 8, 2021, the first fashion fair will then take place there.
"Fashion Week": Designers will come to Frankfurt in the future
A great success for the metropolis on the Main, as the city of Frankfurt only recently had to cope with the departure of the International Motor Show (IAA). "After the bitter loss of the Auto Show IAA (moving to Munich), the " Fashion Week " could become one of the figureheads for the Frankfurt fair alongside the book fair. "We are taking the city a step further," said economics director Markus Frank (CDU) "bild.de".
Organizer Anita Tillmann also spoke to “Bild”. "We don't want to compete with Düsseldorf or Berlin, but with Paris or Milan." According to Detlef Braun from Messe Frankfurt , the city has the potential to be fashion. He sees the "opportunity and the ingredients to become one of the international fashion and lifestyle hubs"
svw / red
Mystery and mass attraction: the fashion world fascinates millions of people. Ultimately, fashion influences every one of us - whether consciously or unconsciously. Reporter and fashion blogger Deliah Eckhardt has been at Berlin Fashion Week * in the past few days and reports on her experiences.
* fnp.de is part of the nationwide Ippen-Digital editors network