Global protest around "Black Lives Matter" reached neighbor's island • Hotline: An old coffee company now required to update its logo, which it coined 72 years ago
Racist stereotypes? "People's Coffee"
Photo:
From the company’s Instagram
After the film "Gone With the Wind" declared racist and companies all over the world are trying to be "politically correct" Following the protest "black lives are considered" globally, following the killing of George Floyd United States, the storm also to the neighboring island, Cyprus.
Island arose In recent days, one of the oldest companies in Cyprus has been criticized, "People's Coffee." In the company's 72-year-old logo, which is widely used in signs on many island cafes, an African servant or waiter appears carrying a tray with a steaming cup of coffee. Racist.
The Cypress Mail newspaper went to the island cafes this weekend to ask diners instead of their opinion on the matter. Maria, 27, who has a black partner with whom she has a child, said the logo is not racist in essence. "There are offensive phrases, as people say. You're dressed like Paki '(Pakistani, PS), but in this case I don't see anything wrong. If so - we're the ones who make it look bad. "
The 31-year-old Momo of Nigeria also claims that for him, there is nothing wrong with the old logo. "Everyone has their own perception of every issue. For me, the logo is not a bad thing. It's normal."
The People's Coffee Company was founded on the island in 1948 by three men and three women. According to Janus Valenides, CEO of the brand-holding Leico Group, the explanation behind the historic logo is simple - to convey a quality product message. "When the coffee company was founded, the company's logo was imported from Brazil and Africa, so the company's logo was a promise of fine coffee. There was no ill intent or racism on the part of the founders. The company was founded by working-class people who had no reason to be racist, "he explains.
Even the island's cafes agree that the protest against the logo is a little exaggerated." If you were posting vodka you would have put a picture of a Russian guy on it, wouldn't you? Everyone is now connected to smartphones, so people are talking about that here as well. I don't think it's racist, but I can understand why some people might see it that way, "the Cypress Mail diner at a coffee shop said.
Either way, the company announced that it would soon change its old logo, and the new logo can't be guessed Black skin figure.
