The racial riots that shook the United States following the death of George Floyd never cease to have their effects, and this, far beyond their borders. Racialist ideology now infects the entire social body. So big companies are zealous.
Read also: Mathieu Bock-Côté: "The ultras of racialism"
We saw this with L'Oréal who wanted to delete the reference to the word "white" in some of its products. As for the New York Times , it undertakes from now on to write the word "black" with a capital letter, but to keep its small letter with the word "white". This is how we pledge allegiance to the guardians of the diversified revolution at a time when the regime is radicalizing by becoming radicalized: by launching into a symbolic purge to unblock society. These companies pour into involuntary humor.
In other words, racialist ideology is spreading at high speed through the institutions that produce cultural legitimacy. His lexicon is essential. "Systemic racism", "white fragility": these terms
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