The baccalaureate is a stressful test. It was especially very special this year, Covid-19 requires. While the results fell on Tuesday for hundreds of thousands of high school students, and some wonder about the value of the diploma, Emmanuel Macron wanted to directly congratulate the new graduates. And he decided to say it on video, on Tik Tok. A choice that owes nothing to chance, since this social network is the most popular among young people.
In less than a minute, as required by the Tik Tok format, the president delivered his encouragement to high school students. "If you just got your baccalaureate, this message is for you!" First, well done, congratulations, it is the fruit of your work and your commitment. So now celebrate it, enjoy it, "says Emmanuel Macron, facing the camera, from what seems to be the Elysée gardens.
That's not all. The head of state took the opportunity to launch a more political appeal to high school students. “Your generation has a world to invent, stronger, more united, more ecological. I will do everything, where I am, so that the government works to make this world a better place […]. But it is not me who will decide your future, it will be you, so today, enjoy, and after good luck, "he concludes.
A first and already thousands of subscribers
This first video on this social network has already won hundreds of thousands of subscribers. Emmanuel Macron is used to communicating on social networks, be it Twitter, Facebook, Youtube or even the professional network Linkedin, which he used to address SMEs.
TikTok, owned by the Chinese group ByteDance, acclaimed by the youngest thanks to its videos around humor, dance and music, had 800 million users in January worldwide (according to DataReportal).
The platform has often had to defend itself from its links with China, where its parent company has a similar application, under another name. TikTok has just suspended its application in Hong Kong because of the recent security law imposed by China.