There is nothing more effective than a haute couture parade to sell dreams to customers who, twice a year, settle down in the capital and take part in Fashion Week. Ditto on the side of the jewelers: nothing replaces the gloved hands of the Place Vendôme, pouring their carats on the platters of velvet calf. Only the Covid passed by, prohibiting rallies and long-haul flights, nailing the VIP population to the ground. Producing a collection on time (when craftsmen, fabric suppliers and stone cutters have been stationary for so long) has been an ordeal. The number of creations, regulated to 25 day and evening silhouettes per season by the Haute Couture and Fashion Federation since 2001, has been reduced. If the first tests of Demna Gvasalia at Balenciaga (which announced the return of the house to couture in our columns on January 20) and of the Japanese Chitose Abe (Sacai) for Jean Paul Gaultier
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