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How Samsung adapts its smartphones to telework

2020-08-05T15:55:19.297Z

In an interview with Le Figaro, Patrick Chomet, executive vice-president, in charge of “the Samsung Mobile consumer experience”, deciphers the group's new strategy.



Based in South Korea, Patrick Chomet answered Figaro's questions during a videoconference interview. Executive Vice President of Samsung, he is in charge of the consumer experience for the Mobile division. Patrick Chomet is also one of the rare foreigners to have reached such a level of responsibility within the general management of the Korean group.

Read also: Samsung is thinking big with the Galaxy Note 20

For the latter, the moment is critical. After reigning supreme in the smartphone market for nearly a decade, it was dethroned in the last quarter by its Chinese rival Huawei. Admittedly, the period is too short and above all, exceptional because of the Covid-19 crisis. But that sounds like a warning shot for the world leader in consumer electronics. It is too early to measure the impact of this crisis. Like the entire industry, we saw a slowdown in the second quarter, ”explains Patrick Chomet. More dependent than its Chinese competitors on distribution in physical stores,

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Source: lefigaro

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