(CNN Business) - AMC will finally reopen its theaters, and those who go will only have to pay 15 cents to enter.
The world's largest theater chain will reopen more than 100 theaters in the United States on August 20, the company said Thursday. To mark its centennial, AMC is offering "2020 Movies at 1920 Prices" on Opening Day. That means 15 cents an entry.
AMC closed all its cinemas in the United States in March in the context of the pandemic and the reopening was delayed several times.
The company added that it expects to open two-thirds of its more than 600 theaters in the United States by the time Christopher Nolan's thriller "Tenet" hits theaters on September 3. AMC's other US theaters will open "only after state and local officials authorize it," according to the company.
AMC said it is implementing new safety and health measures to help keep viewers safe and slow the spread of the coronavirus. That includes requiring all attendees to wear masks, reducing room capacity, and improving ventilation systems.
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After opening day, tickets will continue to be available at a cheaper price than usual. Tickets to movies like "Inception," "Black Panther," "Back to the Future," and "The Empire Strikes Back" will cost $ 5. AMC is bringing old movies back as the North American box office has essentially been at a standstill because many new movies have been delayed this year due to the outbreak.
The company, which was founded in Kansas City, Missouri, in 1920, also offers discounts on items like popcorn, which will cost $ 5 through the end of October. "We are delighted to once again open our doors to American moviegoers looking for a chance to get out of their homes and apartments and escape the magic of cinema," said Adam Aron, AMC CEO, in a statement Thursday. .
The theater chain announced in June that it was scheduled to reopen on July 15, but it was delayed until July 30 due to a lack of films offered by studios. It was delayed again last month until mid to late August.
But now it looks like AMC will finally reopen as some new movies like Disney's "New Mutants" are scheduled for release, at least for now, on August 28 and "Tenet" on September 3.
A conspicuous absence at AMC's reopening is Disney's "Mulan." Disney announced earlier this month that the remake of the 1998 animated classic would hit theaters and at Disney + on September 4.
AMC Theater