• small businesses
• Professionals

The hair stylist and makeup artist who did not let Corona beat them

Gal Pony and Shimrit Harush talk about the difficult period they went through in the field, and how they continue to promote the business in spite of everything: "We always have to be creative, and reinvent ourselves"

• Hairdresser

In collaboration with B144

How do you feel when one day the business closes and is shut down for a few months? This is exactly what hair stylist Gal Pony went through, facing - like many of his colleagues - the challenges of working in the Corona era. Like him, Shimrit Harush, a professional makeup artist who works alongside him, recounts her experiences from the time when fewer makeup brides and more served as a "listening ear" for them, in the days when weddings were canceled due to closure and uncertainty.

For a moment, do not think, they make it clear, that Corona has stopped everything - on the contrary, they both emphasize that they have not stopped promoting the business on social networks, and that it is just the time to invest in digital marketing of the business. Pony says that "we always have to be creative, and reinvent ourselves." Hemlock says, "Most of the time I did not wear makeup but I was a psychologist for the brides." They both try to stay optimistic, and hope that eventually we will return to holding events and weddings as before.