Salesforce's insolent financial health hasn't stopped it from announcing 1,000 job cuts. The specialist in customer relationship management has successively announced that, for the first time in its young history, it has crossed the symbolic milestone of $ 5 billion in quarterly turnover. On Wall Street, Salesforce shares will dislodge Exxon from the flagship index of the New York Stock Exchange, and jumped 26% in one session.
Admittedly, the job cuts, presented as “reallocations of assets” concern “only” 1,000 people out of 54,000, or 1.9% of the workforce, but the announcement nonetheless spills a lot of ink at the American media. Marc Benioff, the boss and founder of Salesforce, has carved out a reputation for himself as a “social” boss. It highlights the culture "Ohana", Hawaiian term designating the family, in its very broad sense. Salesforce employees are part of this “Ohana”, which implies that they have responsibilities to one another.
In addition, on May 25, Marc Benioff had committed not to proceed with any dismissal within 90 days, in a Tweet. The period has therefore passed. And the group does not utter the taboo word "dismissal". He even undertakes to help the people concerned to find a job inside or outside the group.
This movement nevertheless reflects Salesforce's desire to rethink its strategy to focus on the most promising sectors of its activity. Marc Benioff also mentioned that, in the next three years, his group could proceed to 1000 new hires in order to meet his new needs.
