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China: the "little sister" revives consumption

2020-09-04T19:07:06.243Z


The model of the 30-year-old single Chinese woman who assumes herself has become a real phenomenon of a society.


They are 30 years old or more, a career of which they are proud, some have chosen to be single, others not;

but above all, they assume their desires and do not hesitate to spend to have fun.

The “little sister”, a Chinese expression used when a woman wants to hide her age, comes out of the Covid-19 crisis stronger.

It has become a real phenomenon of a society challenged by the advent of the largest middle class in the world.

TV series celebrating this modern Chinese have abounded since the confinement, which glued tens of millions of people to the screens.

This is the case of "The Little Sister Who Makes Waves", Chinese version of "The Voice", 100% feminine, for thirties.

Since the launch in early June, comments on Weibo, China's Twitter, have numbered in the tens of billions.

The first episode has been viewed 370 million times.

This woman is part of the first generation to graduate.

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Source: lefigaro

All news articles on 2020-09-04

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