In the city center of Munich, the shops attract ever higher discounts, sometimes up to 70 percent.
The customers are happy, for many retailers in Corona times it's about existence.
The
economic situation
for Munich's shops in the city is
difficult
due to
Corona
.
Currently, many shops in the state capital are
fighting
a
discount battle
.
The reason: the
warehouses of
many goods suppliers are full - customers benefit from it.
Munich - The queue of people at the town hall is two hundred meters long - they all have only one goal: the bargain hunt ...
On Thursday the
sale started at Sport Münzinger
, after more than 130 years the oldest sports shop in Munich is closing.
There are discounts of up to 70 percent here until October 17th on football shoes, jerseys and co .. Münzinger is not alone with the extreme price reductions.
As you stroll through Munich city center, the bright red sale signs immediately catch your eye: the shops offer discounts and special offers - and have been for weeks.
It's a downright discount summer.
Discount battle in Munich: The warehouses of many shops are jam-packed
“The impression is not wrong,” confirms Bernd Ohlmann from the Bavarian Trade Association.
In the textile sector in particular, the shops outdo each other in terms of sales
promotions
.
The customer is happy - but it shows how much the industry has been under pressure * since Corona.
The low prices are poison for the trade.
The resulting low margins often do not even cover the fixed costs.
Then why the low prices?
“The warehouses are full,” says Ohlmann.
The problem: Most stores order
six months in advance
.
In plain language: When the lockdown came in March, the autumn and winter fashion had long been ordered, not to mention the summer fashion.
Returns are usually not possible here.
Munich *, city of discounts!
This year, for the first time, there was no official
summer
sale anywhere in Germany
- a novelty!
“We didn't want to dictate that to the battered business,” said Ohlmann.
“Everyone could make the decision themselves.” The red discount signs are now shining in the shop windows, and the summer sale is becoming a permanent sale.
Corona discounts in Munich: Many businesses are fighting for customers and their existence
Many shops are fighting
for their customers - and their existence -
with
discounts
.
After all, the trade association assumes that around 5000 shops in Bavaria will have to close due to the pandemic.
According to Ohlmann, the end of the sale is not in sight anytime soon, and he is also expecting
strong discounts
on autumn and winter goods
.
"For bargain hunters, the buffet is really well covered this year."
Many shops in Schwabing were already struggling before the Corona * pandemic.
The crisis acts like a fire accelerator for retail problems.
Many now have to lock up.
* tz.de is part of the nationwide Ippen digital editorial network