Swiss chocolate maker Lindt & Sprüngli unveiled a 9-meter-high chocolate fountain on Thursday in its new chocolate house near Zurich, which should serve as a showcase to improve its image, one of its greatest assets to face the economic shock of the pandemic.
Shaped like a pastry whisk at the end of which springs an immense jet of chocolate, this gigantic fountain sits at the center of a new complex where the Swiss chocolate maker hopes to welcome some 350,000 visitors each year.
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The tennis champion Roger Federer, the brand's ambassador, activated the fountain alongside the group's president, Ernst Tanner, and the Minister of Finance, diffusing the first bittersweet scents in this center which notably houses a museum and a chocolate workshop.
"
It's an attraction that no one will ever forget after visiting the center,
" Tanner told AFP on the sidelines of the inauguration, stressing that the goal was to create "
something something unique
”to present the brand in all its facets“
from the bean to the chocolate bar
”.
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Based in Kilchberg, on the shores of Lake Zurich, this chocolate house in which some 100 million Swiss francs (92 million euros) have been invested, is to serve as a magnet for tourists visiting Switzerland, who will be able to make their own tablets there.