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Door open:
the Sixt brothers
Alexander
(left) and
Konstantin
Allying with the Sixt family has long been on the wish list of Volkswagen drivers.
The Wolfsburg-Ingolstadt-Munich axis has been all too tempting for years to push new mobility concepts onto the market together.
First, the managers sounded out whether they could get into car sharing together.
After Sixt boss Erich (76) and his son Alexander (40), who is responsible for the strategy, ended the DriveNow joint venture with BMW in 2018 and sold the Bavarians their share in it for around 200 million euros, they were free to do something new.
But the car rental family refused.
This is exactly what happened to the then Audi boss Bram Schot (59) a little later.
In spring 2019 he wanted to set up a joint venture with the Sixts for the “On demand” car subscription offer.
Nothing came of that either.
“We had the feeling that they wanted to rob us,” commented one of the Volkswagen managers involved in the talks later.
Now the third attempt is imminent.
And, it seems, the atmosphere is more peaceful and the door is open.
Volkswagen will likely take a stake in Sixt AG, insiders report.
Nobody is officially speaking.
But there is talk in the environment that VW is planning a stake of around 15 percent, probably split into ordinary and preferred shares.
Sixt is preparing a capital increase.
The family itself currently holds the majority of the voting rights and does not want to give up any shares.
An anchor shareholder is welcome.
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