The summer was shaping up to be positive for the big brewers, after a very sober confinement for the French locked up at home.
Three months later, the deconfinement sometimes looks like a hangover.
In-store sales are sharply distributed (+ 40% in June).
But the upturn in consumption in cafes, hotels and restaurants reopened in early June is proving to be very erratic.
If areas like Normandy or the coastal regions have done well - good weather, terraces and holidays helping - the bars, cafes and restaurants of the big cities are very far from filling up.
The persistence of distancing measures, and the absence of foreign tourists weighed on the attendance.
Many festivals and concerts have been canceled.
A big shortfall for Heineken, Carlsberg or Ab Inbev who realize between 30 and 50% of their activity away from home.
“Between the three months of closure of our hotel and restaurant clients, and the timid recovery, we should lose
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