The Corona crisis also hit Daimler hard.
On today's investor day, CEO Ola Källenius wants to explain how he wants to get the return back up despite the conversion to an electric car manufacturer.
The Stuttgart car manufacturer
Daimler
has recently come under pressure.
When converting towards
e-mobility
, the Swabians are only slowly getting going.
Today group boss
Ola Källenius
wants to
concretize his vision for the group.
Investors are excited.
Stuttgart - The pressurized car manufacturer
Daimler
wants to comment on its future direction on Tuesday (from 1 p.m.).
At an investor conference with CEO
Ola Källenius,
which was
broadcast via stream,
the focus should be on the product strategy, the Stuttgart-based group announced in advance.
It remained unclear whether there will also be details on the planned reduction in thousands of jobs.
The new Mercedes-Benz S-Class is here.
Automotive luxury experienced in a completely new way.
#SClass #MercedesBenz pic.twitter.com/XQynVNWI83
- Daimler AG (@Daimler) September 2, 2020
The Corona crisis is causing the numbers at
Daimler
to fall deeply in the red
and is forcing the carmaker to tighten its already planned austerity course.
On top of that, the pandemic is accelerating the transformation from combustion to electric motors in the industry.
Daimler: Group wants to combine the advantages of the sedan with the SUV
For months, observers have speculated about a possible thinning of the model range.
For example, Källenius could reduce the range of coupés and convertible variants.
There could also be cuts in the compact class.
Experts expect that the current B-Class will not have a successor.
The sedan variant of the A-Class may also be available.
+
Herald of a new car era?
The Swabians presented the “Vision Mercedes-Maybach Vision Ultimate Luxury” a good two years ago.
Now it could serve as a blueprint for a new vehicle category.
© Daimler AG
Instead,
Daimler
may
want to found
a completely new model segment.
It could be a mixture of SUV and sedan, reports the Handelsblatt.
According to this, the new segment of the
Sport Utility Sedan
(
SUL
) could combine the advantage of the elevated seating position and the larger storage space from the SUV with a notchback from the sedan.
The group presented its first design study with the “
Vision Mercedes-Maybach Ultimate Luxury
” around two years ago.
Now the study, which has received worldwide attention, could serve as a blueprint for a completely new vehicle class.
In addition, Källenius is likely to specify his vision for the ongoing conversion towards e-mobility.
Here, for example, the Munich arch-rival
BMW has
gained a lead, according to experts.
Daimler: Loss of billions in the first half of the year
In the second quarter,
Daimler
had made a
loss of around two billion euros.
Board member
Markus Schäfer
recently said that in view of the critical situation, it is now a question of the competitiveness and profitability of
Daimler
.
Across all locations, the reduction of 10,000 to 15,000 of the around 300,000 jobs worldwide was recently rumored.
The media had even reported up to 30,000 jobs.
The carmaker has not yet commented on the figures - it has always been said that the aim is to find socially acceptable solutions as possible.
(
dpa / utz
)
