Fans of the brand had to wait another month.
Apple unveiled this Tuesday its new range of iPhone, one of the main characteristics of which is to be compatible with 5G.
In September, the group had
"only"
announced its new iPad and the Apple Watch Series 6. So it's time for the fall iPhone.
Read also: Apple launches into the 5G battle with its next iPhone
We did not have to wait more than 13 minutes after the start of the conference to hear about iPhones ... An efficiency record for the brand which had started its presentation with the Home Pod mini (read below).
5G is entering the iPhone.
Tim Cook sees only advantages to this new technology which should bring more security and speed to iPhones.
iPhone 12 and iPhone 12 mini
The spearhead of the range, the iPhone 12 features a new processor, the A14 Bionic.
The opportunity for the brand to address video game enthusiasts by promising them the same experience as on a console!
Apple continues to develop in this area, which is already very competitive.
The brand is trying to establish itself with its Arcade service, which is struggling to find a place in the sun.
With 5G and more powerful iPhone 12s, the group therefore has a card to play in the field.
On the design side, Apple has played on the break in continuity.
The iPhone 12 is the same size as the iPhone 11, but with thinner edges, its screen gains a few precious millimeters of display, thanks to new edge-to-edge Super Retina XDR displays.
It therefore reaches 6.1 inches, for the same size as the iPhone 11. In the same vein, the iPhone 12 is also thinner than its predecessor.
The brightness of the display is improved, as is the solidity of the whole, to bring more durability to the device.
On the photo side, it has a new wide-angle camera and a larger aperture, which makes it more efficient in low light.
The iPhone 12 mini is simple to present: it has the same characteristics as the iPhone 12 ... but it is smaller (5.4 inches) and less expensive!
The iPhone 12 will be marketed from 909 euros and the iPhone 12 mini from 809 euros.
They are available in blue, green, black, white and red (Product (red)).
iPhone 12 Pro and iPhone 12 Pro Max
Apple has become accustomed to presenting a complete range of products, with iPhone specially dedicated to "professional" use, which is slightly more expensive.
The iPhone 12 generation is no exception to the rule with the iPhone 12 Pro and 12 Pro Max, also compatible with 5G.
Here again, the brand gives pride of place to photography and more generally, to image capture.
These two iPhones integrate 4K, with shots in Dolby Vision.
The care taken in shooting and displaying is in line with the first professional uses put forward by Apple: the possibility of viewing a scanner or that of carrying out architectural projects.
Two areas dear to the brand.
And Tim Cook calls on developers to invent new uses thanks to 5G!
The iPhone 12 Pro will start at $ 999 and the Pro Max will start at $ 1,099.
MagSafe
Appel's woes in wireless charging have caused a lot of ink to flow, but this time it's there!
The brand has its charger, the MagSafe which is ... magnetic.
It clips onto the back of the device, maximizing wireless charging efficiency.
By the way, Apple takes the opportunity to remove the wired chargers from the boxes, in the name of respect for the environment.
Home Pod mini
For this fully remote Keynote, a now well-established format, Tim Cook, opened the ban with a new version of the Home Pod mini, Apple's connected speaker.
The brand relies on the ease of synchronization between several Home Pods, the quality of the sound, and the on-board services.
Amazon will also be available
"in the coming months"
.
Home Pod mini is added to an iPad mini, an iPhone mini ... a whole range of mini products which demonstrate Apple's desire to reach out to a wider clientele with slightly less expensive products.
Home Pod mini is marketed at 99 euros.
Home Pod mini logically integrates Apple's voice assistant, Siri.
It is deployed in more than a billion devices around the world, recalls the brand.
For Apple, it is also an access point to the connected home and thus, to position itself again against Amazon and Google, which are ahead in this area.
Finally, for more privacy, you have to be at home with your iPhone for the controls to be activated.
And chat recording can be turned off on demand, as long as you think about it.
