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The green gold on the way to Tokyo: Israel becomes a world avocado power
Avocado exports from Israel have been on the rise in recent years in light of the global increase in consumption after being defined as a "super food" and its branding as a fashion symbol.
In the last decade, the amount of avocado exports has doubled, and growing areas of plantations in Israel have been added, to which chefs and agricultural thieves are both staring.
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Avocado
Export
Japan
Eli Ashkenazi
Sunday, October 25, 2020, 10 p.m.
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Adjacent to the packing house of the Avocado Plant Corporation, an ice cream stand began selling avocado ice cream this week.
Along with this sweet news, Israeli avocado growers were happy this week to receive happy news - the Japanese market is joining the Israeli avocado export market.
The Ministry of Agriculture announced this week that after meetings and coordination between the Plant Protection and Audit Service staff and the Israeli Ministry of Agriculture and Embassy and the Japanese government, Israel received official approval from the Japanese authorities to export fresh "Haas" avocados from Israel to Japan.
Avocado Haas ripens around November and the ministry hopes that the farmers will have time to export to the new destination during the coming winter.
Japan today imports avocados mainly from Mexico as well as from Peru, Chile, the United States and New Zealand.
In recent years there has been a 4% increase in avocado imports to Japan.
The potential of the Japanese market for Israel is very large, as a single unit of quality avocado is also sold for about three dollars per unit.
Permission has been obtained to export fresh "Haas" avocados from Israel to Japan (Photo: Avocado plant)
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"It's been a number of years that there has been an increase in both demand and growth."
Avocado ice cream (Photo: Avocado plant)
In Israel, people like to combine avocado in sushi dishes, but in the country of origin of sushi, this is not customary.
Israeli marketers will focus on marketing in the family channel and also focus on the health qualities of the fruit.
However, the distance of the Japanese market creates a logistical difficulty as the avocado "Haas" holds about three weeks from the moment it is harvested, while the journey to a stall in a market or supermarket in Japan takes close to four weeks.
Avocado exports from Israel have been on the rise in recent years.
In recent years now the consumption of avocados in the world in view of the definition of the fruit as "super food".
Eitan Zvi, CEO of "roll EXPORT" Europe and the United States are exposed to more and more avocado and its benefits, in part because trends in migration and thanks to the entry of avocado restaurants and publication of the fruit by chefs.
As a result, added to the growing areas of avocado groves Israel. in the last decade the amount of export avocados doubled; in 2019, Israel exported 69 thousand tons of avocado, which constituted approximately 55% of the crop.
According deer "for several years that it is in demand and increase, and many plantings alongside Israel made it even rest The countries that grow in the world are not left behind.
According to him, in Colombia the plantation areas have grown greatly, as well as in Mexico, which is considered an avocado powerhouse, and also in Peru.
At the same time, new countries are entering the tower market, such as Morocco.
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The extent of avocado planting increases from year to year (Photo: avocado plant)
Even among agricultural crime offenders, avocado plantations have become a sought-after target in recent years.
In Israel, avocados are grown on about 120,000 dunams, and among the main varieties: Haas, Ettinger, Pinkerton, Reed and Galilee.
Most avocado trees in Israel are trees of the "Haas" variety and they constitute about 55% of the avocado plantations.
The Ettinger strain is about 15%.
The Ministry of Agriculture noted that the volume of avocado plantations increases from year to year using water in moshavim and utilizing them for irrigation.
In recent years, about 10,000 dunams of young plantings have been added each year.
Israel is one of the leading exporters of avocados from the Middle East.
About 80% of Israeli exports go to EU countries.
Among the main markets for Israeli avocados are Russia, England, France and Germany.
Israel is one of the leading exporters of avocados from the Middle East (Photo: Avocado plant)
According to Zvi, another potential destination is the Chinese market, but exports there depend on trade agreements for agricultural products between the countries.
Now, he said, are also beginning to think about the UAE market.
Yaakov Poleg, Senior Vice President for International Trade and Cooperation, at the Ministry of Agriculture said following the opening of the Japanese market that “this is good news for our excellent farmers and growers and an opportunity to expand fresh agricultural exports from Israel to Japan.
The approval process with the Japanese authorities was lengthy and the decision to approve imports was delayed for fear of penetration of the Mediterranean fly.
Once the authorities in Japan were convinced that they would take all measures to ensure the freedom of the avocado from the fly, the import was approved.
The Ministry of Agriculture sees great importance in opening new markets and encouraging agricultural exports from Israel, and we will continue to work to open additional destinations and expand existing markets. "
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