The distressing music evokes a disaster film.
Joe Biden, the Democratic candidate for the US presidential election, is shown in difficulty, struggling to express himself, accused of having used a teleprompter during an interview.
“We cannot count on Joe Biden to guide us in times of crisis,
” the hook above the video of this advertisement posted by Donald Trump on his Facebook page.
The particularity of this spot?
It targets men aged 35 to 44 living in North Carolina.
Posts like this abound on the American social network, as on the Google search engine, where the two candidates are fighting an unprecedented battle of millions of dollars to reach their constituents.
It is estimated that nearly $ 7 billion will be spent on advertising over the entire 2020 election cycle, the bulk of which will be spent on TV ads.
“The Covid-19 has a definite impact on the election.
Digital takes
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