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The Weeknd to sing in the intermission of Super Bowl 2021

2020-11-13T13:23:45.231Z


The Canadian musician thus follows in the wake of Shakira and Jennifer Lopez, who performed last year, and other artists such as Lady Gaga, Maroon 5 or Beyoncé.


In a 2020 in which everything is very different from previous years, on Thursday night the news jumped almost by surprise.

Few had the Super Bowl, one of the major sporting events, on their minds at the time.

But the world continues to turn and on February 7, in principle, this national final of the US football championship will be held.

And who will sing in his much-watched show of his intermission has already been chosen: artist The Weeknd.

The Canadian musician, known for songs such as

Blinding Lights, Starboy

or

The Hills

, announced the news through his Instagram profile, where he has accumulated more than 25 million followers, but did not give more details about it or send any message.

Yes, he posted, in his Stories, a statement from the musician Jay Z, who is in turn the founder of the Roc Nation record company.

“The Weeknd is guided by a sound that is unique to him.

Its poignant uniqueness has defined a new generation of great things in the world of music and artists, ”explains Jay Z, who continues.

"We are facing an extraordinary time in our world and this next Super Bowl intermission show is going to be an extraordinary experience with an extraordinary performer."

View this post on Instagram

A post shared by The Weeknd (@theweeknd)

The musician thus follows in the footsteps of the best artists of his time, who have sung in that show since the mid-sixties.

At first, it was symphonic bands and high school and college orchestras from Arizona or Florida who entertained the crowd while teams battling to win the league took a break.

But given the success of the music, the organizers quickly saw an opportunity for great musicians to shine, and of course the companies saw a niche in which to advertise and have a huge exposure;

in fact, now the performance is directly sponsored by Pepsi, for example.

So in 1972, just five years after this show started, Ella Fitzgerald sang in it.

It was followed by more bands and singers, and especially big names from the mid-nineties, when from Michael Jackson to Tony Bennett, Diana Ross and Stevie Wonder performed in it.

Since 2000, the show has become professional and the simple announcement of who would appear in that coveted space already created expectations.

In the last 20 years the Rolling Stones, Beyoncé, Bruce Springsteen, Lady Gaga, Prince, Madonna, Coldplay, Katy Perry, U2 or, last year, the duo formed by Shakira and Jennifer Lopez have passed through its stage.

The Weeknd will be in charge of following this musical tradition in 2021, this time at the Raymond James Stadium in Florida.

A milestone for the 30-year-old Canadian singer, real name Abel Makkonen Tesfaye, who has a decade-long career, although he began to take off in 2013, when he released his first studio album,

Kiss Land

, and especially in 2015, with the album

Beauty Behind the Madness.

From there came the awards and recognitions, such as three Grammys or nine Billboards.

One of his big milestones was the Oscar nomination in 2016 for the song

Earned It

from the movie

Fifty Shades of Gray

, although he lost to Sam Smith for

Specter

.

The Weeknd is a winner, but also a discreet man.

He is not given to talking about his private life or giving interviews.

Born to Ethiopian parents who emigrated to Canada, he left home early to make a living, selling marijuana and stealing from supermarkets to feed himself.

You know what it's like to get into trouble: After hitting a cop in Las Vegas, he was arrested and sentenced to 50 hours of community service.

His love life has also led him to magazines and tabloids.

In 2015 he dated model Bella Hadid and together they hit the red carpet at the Grammys the following year.

Shortly after, they cut off due to alleged incompatibilities, but it was quickly learned that he had a relationship with Selena Gomez, which lasted a little less than a year.

His most famous and awkward moment came at the end of 2016, when he performed during the Victoria's Secret fashion show in which Bella Hadid was also a model, with whom he had just cut and gave him an icy look.

However, after the short romance with Gomez, they dated again a few months later.

It is now unclear whether or not their relationship continues.

All in the wake of the Canadian's secrecy.

Source: elparis

All news articles on 2020-11-13

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