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How Dacia won over the French

2020-11-24T18:09:29.054Z


Symbol of the enthusiasm for the Romanian brand, the Sandero is the car most sold to individuals. In France but also in Europe.


Looks like Woodstock.

Every year, since 2009, Dacia has brought together several thousand car owners and their families for a festive day.

On the menu: entertainment for young and old, testing of new models, concert (singer Jenifer in 2019) and picnic.

In 2019, this free event brought together nearly 10,000 people, or more than 2,500 vehicles, at the abbey of Chaalis, in the Oise.

Read also:

Dacia, a nugget that is gaining weight at Renault

"Born in Holland from an initiative of owners of these cars,

the great annual Dacia picnic

is now institutionalized in many European countries",

explains a spokesperson for the manufacturer.

Never copied, which is all the same miraculous, the Romanian brand of Renault has established itself, in sixteen years, as the nugget of the group.

Since the Logan, the family's first model launched in 2004, Dacia has sold more than 6.5 million vehicles worldwide, including more than 1.35 million in France alone.

The Sandero, the flagship model of the range, has a breastplate

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Source: lefigaro

All news articles on 2020-11-24

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