11/25/2020 17:03
Clarín.com
sports
Updated 11/25/2020 17:03
In recent times, Maradona has delegated his representation, legal and commercial matters to the lawyer
Matías Morla
.
A professional who, emerged from the University of Morón, said that "since I started studying, my dream was always to represent Diego."
The idol of Morla and of a whole generation of Argentines.
But Morla's professional career had begun in the "area of media lawyers", those who achieve a certain notoriety for relevant cases in the artistic sector, he was with Moria Casán.
Until Maradona hired him to take him everything
: from his multiple legal complications to the negotiation of his agreements with the clubs.
Once, Morla told
Clarín
that “sometimes one loses the dimension of what Diego means.
Living in Dubai, drinking mate every day ... after you go to Naples and you see a guy who stayed days and days sleeping at the door of a hotel just to see Diego ... Or you answer his phone and it's Pope Francis who He is waiting for you… As Fernando Niembro once told me,
Diego is the last living hero and he will remain in history ”.
But, the previous history of Maradona, was linked to characters closer to football.
And because of the dimension that he himself had, he hardly appeared in professionalism, being a 16-year-old boy, he was also one of the first (or the first?) With his own manager.
He was a friend from his childhood,
Jorge Cyterszpiler
.
Then
Guillermo Cóppola
would arrive
and, for Diego's final cycle as a footballer,
Marcos Franchi.
Guillermo Coppola and Diego Maradona, a story of love and misunderstandings.
They were, in all cases, relationships with ups and downs.
As any of them would subscribe "it is never easy with a character like Diego".
From deep love to contempt, sometimes nonstop.
Cyterszpiler was the childhood friend.
They had met when Maradona was already astonishing in the youth of Argentinos Juniors, the Cebollitas.
Cyterszpiler was there - one of his brothers had played for the same club - and he was the one who helped Diego in everything extra football.
Later, he became his manager from the debut in First, he intervened in the negotiations for the great passes (first Boca, then Barcelona) and in the first advertising contracts.
Also, in the creation of
"Maradona Producciones"
, a company that had a short flight.
That bond was broken in the days of Barcelona and, at the time of the move to Napoli, Diego changed manager: he incorporated Guillermo Cóppola, a former bank employee who became known in the Argentine football environment for managing the career of great figures in his time: Gatti, Fillol, Merlo, JJ López, Tarantini.
Cyterszpiler went his own way, he was the manager of dozens of players, but entered a depressive phase and committed suicide, throwing himself from a seventh floor of the Faena in May 2017 ... His son, a lawyer specialized in sports, was more recent news for his tasks as manager of the emerging e-sports ...
Maradona and Jorge Cyterszpiler, its first representative.
Coppola, for his part, said:
“I always have the best memories of Diego.
Our relationship was commercial but also friendly.
My job as a manager did not imply being aware of what time he went to bed or what he ate because his personality is very strong and he was always very autonomous.
Even if he wanted to talk to the press, he did.
Sometimes he asked for my mediation, but sometimes not.
Therefore, when he has had problems, he has never blamed third parties because he has always done what he wants.
Furthermore, when I started working with him he was already a trained young man, 25 years old.
When it was time to celebrate any of the triumphs, they were intimate celebrations, in a house, with his family, his friends, his in-laws ”.
He also said that "in Naples it was difficult to go out because many fantasies were woven about him, they came to name him patron of the city and it is necessary to remember that Diego achieved many titles, including the best player of all time."
It was a time of chiaroscuro.
Many associated Diego's party, drug, and girl times with Coppola's influence.
The media profile of this was enough to place it there, and the scandals were not lacking (the most serious, at the end of 1996, when “Guillote” was taken to prison for alleged possession of cocaine).
Diego's break with Napoli
also marked the end of his relationship with Coppola -although he would participate in some subsequent events- and it was one of his collaborators,
Marcos Franchi
, who assumed the representation (also starting his own career as a manager, which would lead him later to have stars like Riquelme and Mascherano in his ranks).
He had a very difficult time, especially because of Diego's doping processes.
And they did not end well - much later, Maradona would accuse him of "putting Riquelme against", when he resigned from the team that was preparing for the 2010 World Cup - nor did he end on good terms with his former partner and fleeting manager, Mancuso.
He directly accused him of "appropriating" undue money.
Also
Claudia Villafañe,
Maradona's first wife, handled his commercial, legal and representation matters many times.
Although, with the broken relationship, all of that ended.