Ethical gold has been popular for ten years.
What is it about?
From a "clean" precious metal, that is to say extracted according to a charter imposing decent working conditions and the preservation of the environment.
This traceability is monitored by the Responsible Jewelery Council (RJC) which has hundreds of members, from producers to jewelers.
Beyond the labels (Fairmined, Fairtrade, among others), the majority of the big brands of the Place Vendôme all now (almost) exclusively use ethical or recycled gold (coming from the scraps and rejects of certified production workshops) , and more and more young brands are following in this wake.
The proof by seven.
Blancca
Blancca's ethical vermeil jewelry.
Charlotte lapalus
After two years at Gucci Joaillerie, then an experience at Unicef, Camille Mandrillon is convinced that “
new luxury must be responsible, transparent and ethical
”.
Passionate about jewelry and nature, one year ago she launched Blancca, the first brand to claim the use of ethical vermeil, that is to say in certified recycled silver and covered with
Fairmined
ethical
gold
.
Its collections, made in France, attract attention above all with their sleek and modern design, ultra-desirable.
Special mention for its French Maille line which includes earrings (from 140 euros), bracelets (from 420 euros) and necklaces (from 640 euros).
blancca.co/en/
DFly
Oddity ring in recycled gold and synthetic diamonds, from € 3,850, DFly.
DFly
Even if the name of this brand, DFLY (contraction of the letter D of diamond and
dragonfly
, dragonfly in English), is not easy to remember, this brand launched a few days ago will hold the attention of a public warned for two reasons.
The first because it is made in France and committed to the use of recycled gold and laboratory diamonds, stones that the two founders - two complementary talents from gemology and high tech sport - see as "
a real scientific prowess
”.
And the second, because the design of the jewelry has been entrusted to Philippe Airaud who has no equal in rendering the simplicity stunningly beautiful.
dfly-paris.com
From England
Favorite ring in recycled gold, lapis lazuli and tourmaline, € 5,500, Dangleterre.
From England.
"
Precious jewelry made with enthusiasm in Paris
", such is the declaration of intent of Ségolène Dangleterre who has just given in to her passion for singular stones, gifts from the bowels of the earth, by creating a jewelry brand that bears her name .
After having gone through photography, then communication, especially with designer Matthias Kiss in recent years, she set out to draw, design and manufacture beautiful jewelry with very creative volumes.
She does everything herself, even sometimes the size of stones, these natural gems that are always untreated that she selects with care and mounts on recycled gold.
dangleterre-paris.com
YWAM
Fairmined gold Sillons earrings and ring, from € 1500, JEM.
YWAM
Let us give back to César, what belongs to César, JEM was the first independent French brand to take up the subject of ethical jewelry, in 2009, with the objective of
"bringing about a sustainable, conscious and far-sighted jewelry"
.
She even made her name out of it, since YWAM is the acronym for Jewelery Ethically Minded.
Her jewelry is crafted in France, in ethical gold certified Fairmined and, since recently, with synthetic diamonds.
Convinced that ethics should not sacrifice aesthetics, Dorothée Contour takes particular care in offering pieces with innovative designs, always very geometric.
And attractive.
jem-paris.com
Courbet
Bracelet and adjustable CO ring on gold chain and synthetic diamonds, from € 590, Courbet.
Courbet
The French pioneer of synthetic diamonds, installed in Place Vendôme since its beginnings in 2018, draws the thread of its ethical commitment by also using recycled gold.
“
According to the Gold Standard Institute, there is more gold circulating on the earth's surface than will ever be found in mines.
Let us use, recycle, this gold, rather than continuing to excavate the soil and pollute the planet,
”says Courbet, whose suppliers mainly source gold from obsolete computer equipment.
On the jewelry side, we applaud the CO chain ring paved with a laboratory shine and equipped with an adjustable system that allows it to be adapted to all fingers.
courbet.com
Golpira
Gold nugget pendant, € 680, Golpira at White Bird.
White Bird.
This is a golden story.
Designer Gisa Golpira was born in Germany but grew up in the Amazon rainforest where her mother works as ... gold digger.
From there to say that she played from an early age with nuggets like others played with knucklebones, that would be cliché but not far from the truth.
She has always worn around her neck, as a pendant, the first nugget that her mother found and gave her.
After studying design in Düsseldorf, an experience in fashion and modeling, this beautiful young woman with brown curls returned to her roots by creating a brand of jewelry whose signature is precisely these raw gold beads,
gold nuggets
, mounted in rings, pendants or earrings.
Sublime, and obviously ethical.
These parents, convinced ecologists, have always defended extraction without chemicals and with respect for nature.
Exclusively at White Bird, whitebirdjewellery.com
Héloïse & Abélard
New versions of rings paved with recycled diamonds by Héloïse & Abélard.
H&B
Just a year ago, and after having spent ten years in luxury, Héloïse Schapiro created her jewelry brand based on a new principle: the recycling of old cut diamonds (that is to say before 1920 , date on which the brilliant cut and its very precise dimensions with 57 facets were imposed).
All these jewels are therefore paved with these subtly irregular stones, mounted in nicely asymmetrical clusters, that we dream of accumulating.
And although 2020 will not remain as the ideal year to start a business, the young woman affirms that her concept, "
upcycling jewelry
" (diamonds but also gold) takes on its full meaning in the current period.
This month, therefore, it presents a harvest of new models, which like the first all bear a girl's name and introduce larger stones and trapezoids and chopsticks.
heloise-abelard-joaillerie.fr