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Written by: Ouyang Dehao
2020-12-06 15:09
Last update date: 2020-12-06 15:17
The fourth wave of the new crown pneumonia epidemic in Hong Kong continues. The Hong Kong Tourism Board announced on Friday (4th) that due to the consideration of social distancing, there will be no New Year’s Eve fireworks countdown this year, and the "Hong Kong Food and Wine Parade" will also be held online. .
The Director-General of the Tourism Board, Cheng Dingyi, stated on a commercial TV program today (6th) that online star chefs taught food cooking programs, and the "Ecstasy Meal" was unexpectedly watched by more than 400,000 people. 10% are overseas audiences.
Cheng Dingyi said that after considering the stabilization of the epidemic, the guest version of Staycation will be launched. At present, hotels have indicated that they can be flexible in handling procedures.
He also welcomed the "Vibrant Hong Kong Island South" project and believed that Jumbo Seafood Boat is a place that impresses tourists and is worthy of publicity.
The "Hong Kong Food and Wine Parade" used to have hundreds of food and beverage stalls on the Central Waterfront every year, but this year it was held online due to the epidemic.
(Profile picture/Photo by Zhang Haowei)
"Hong Kong Food and Wine Parade" is one of Hong Kong's eye-catching large-scale tourism activities. In the past, hundreds of food and beverage stalls were set up on the Central Waterfront every year, but this year it was held online due to the epidemic.
Cheng Dingyi said that the event was held for two weeks and the effect was good. Among them, online Michelin-starred chefs taught cooking food, such as the live broadcast of the teaching of sadness and ecstasy, unexpectedly more than 100,000 viewers watched it; if calculated and reprinted Or including the number of clicks broadcast by the media, more than 400,000 people watched it, of which 10% were overseas viewers.
He believes that even when customs are closed, Hong Kong's image must be maintained.
Regarding the countdown to the New Year’s Eve fireworks display that the citizens of Hong Kong are looking forward to, Cheng said that he had recently conducted investigations and found that many countries have cancelled or reduced the New Year’s Eve events this year. Therefore, after discussion by the committee, they decided to cancel the fireworks display. "Sorry, this year Xu Xi The countdown is not going to be held.” As for the float parade on the first night of the Lunar New Year, he pointed out that because it was difficult for foreign teams to participate in the float parade to come to Hong Kong in the past, it will not be held next year. He is conceiving a celebration that integrates online and offline. To make up for the vacancy of the event.
Cheng Dingyi said that recent investigations have found that many countries have cancelled or reduced New Year's Eve activities this year. Therefore, after discussion by the committee, they decided to cancel the fireworks display.
(Data Picture/Photo by Yu Junliang)
▼2019/20 New Year's Eve Countdown▼
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Can promote "Greater Bay Area Staycation"
Cheng Dingyi also pointed out that Staycation was found to be very popular during the epidemic, so he will launch a passenger version of Staycation after the epidemic has stabilized.
He explained that most of the tourists in Hong Kong are in the Greater Bay Area, and many of them do things for the same day.
If the hotel can flexibly check in and check out procedures in terms of time, travelers can flexibly allocate time to enjoy high-quality services, and the hotel can also get more Staycation business.
Cheng pointed out that at present, hotels have indicated that they can be flexible in handling procedures.
He also pointed out that surveys show that travelers from all over the world want to travel to places where epidemic prevention is successful. He believes that the 22 health and epidemic prevention tasks discussed with the industry can be of great help for returning to Hong Kong.
Cheng Dingyi believes that Jumbo Seafood Boat is a place that impresses tourists and is worthy of publicity.
(Photo by Zheng Zifeng)
In-depth tourism has been popular among tourists in recent years
Regarding the "Vibrant Hong Kong Island South" plan mentioned in the government's policy address, Cheng Cheng Dingyi welcomes the policy and believes that every place needs scenic spots.
He found that in recent years, apart from food and shopping in Hong Kong, in-depth tourism such as "Central Old Town Story" or Sham Shui Po Old District is also popular among tourists.
He believes that Jumbo Seafood Boat is a place that impresses tourists and is worthy of publicity.
"It's not for eating and shopping for a place, and I want to understand the local cultural story. From this perspective, we look at the packaging history (treasure) if it can be incorporated into tourism planning. It is a good place."
▼Tighten epidemic prevention measures from December 2▼
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