As Christmas approaches, and in the context of the health and economic crisis, distributors are increasing their promotions.
Black Friday, which ended last weekend, further highlighted certain abuses by merchants and e-merchants who had revised upward the original prices of their products to artificially inflate promotions.
If the consumer feels like they are getting a good deal, the reality is quite different.
Some retailers would take advantage of the credulity of consumers to post false discounts.
These large-scale phenomena are well known in France.
The UFC-Que Choisir consumer association has even made it its hobbyhorse.
But then, how to explain that such practices are perpetuated?
Justify the reference price
The French legislation in force, governing promotions, emanates from the European directive on commercial practices.
According to the text, sellers are forced to respect commercial practices
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