Big Techs that are fined three times in five years will be labeled as repeat offenders and the EU will move to structurally separate their European businesses.
It emerges from the new Digital Markets Act (Dma) presented by the EU Commission.
If a large digital company does not correct an unfair practice that strengthens its dominant position on the market, the EU can impose "any behavioral or structural remedy proportionate to the infringement committed and necessary to ensure compliance" with EU rules, Brussels says.
The separation of the European services of a group can take place "in the last resort".
"We do not say that 'Big Tech' are too big, but we say that the bigger the companies, the more they have to respond to obligations and responsibilities". This was stated by the EU Commissioner for the Internal Market, Thierry Breton, presenting the new European package to regulate the digital market. The rules "are not against" anyone, "but for EU citizens, our businesses, democracy, innovation, fair competition", added Breton.