In the current year, the carmakers are holding back with special discounts in this country.
This results from calculations by the CAR Institute.
When it comes to selling their cars,
automakers are
creative.
There are list discounts, daily registrations, special models or extra
goodies
such as a set of winter tires on top.
But this year the
manufacturers
are holding
back heavily.
The reasons.
Munich - In the current year, the car manufacturers have given lower discounts on the German market than they have been for years.
This is the result of an evaluation by the Duisburg
CAR
Institute, which Merkur.de * is available.
Thereafter, the index for cash discounts, leasing offers, special models and subscription offers from January to November 2020 is 122 points.
This is the lowest level since 2012, when the index was at 118.2 points.
Despite the corona pandemic and the severe economic downturn, this year the manufacturers "took a course towards fewer customer benefits and discounts," CAR boss Prof.
Ferdinand Dudenhöffer
told Merkur.de * on Monday.
As a justification, Dudenhöffer referred to e-car bonuses, short-time work benefits and the lower value added tax until the end of the year.
This "took a lot of sales pressure out of the market," said the automotive expert.
CAR boss Dudenhöffer: The order situation is likely to deteriorate in 2021
Buyers receive a
bonus of
9,000 euros when they buy a new electric
car, and 6500 euros for hybrid vehicles.
At the insistence of the manufacturers, the federal government wants to extend the relevant regulation until 2025.
In addition, the manufacturers could have
partially compensated for the
threat of yield losses due to falling capacity utilization through
short-time work
benefits, said Dudenhöffer.
Added to this are the effects of
VAT
.
By the end of the year, only 16 percent VAT will be due on new cars instead of 19.
With a list price of 50,000 euros, this alone corresponds to a price advantage of around 1,000 euros.
In view of the lavish promotion of e-cars and hybrid vehicles as well as the VAT relief, many consumers would have preferred car purchases that were already planned.
Looking ahead to the coming year, the CAR boss warned of the hangover in the industry.
The order situation for
BMW
,
VW
or Tesla
could especially increase in the first quarter
.
cloud significantly.
"A dry spell threatens," said Dudenhöffer.
