1 of 7
|
The announcement of this year's Christmas lottery in Spain begins with the delivery of a tenth from a father to a son at a train station during the difficult 1930s.
2 of 7
|
With the help of digital effects, advertisers recreated the well-known Vía Laietana street in Barcelona in the 1950s.
3 of 7
|
The summer visits to the hometown of those who emigrated to the cities is also one of the scenes of the Christmas announcement.
4 of 7
|
Spanish immigrants who looked for a job in Germany are also reflected in the ad.
In the ad, when a worker receives a tenth from his home.
5 of 7
|
The covid-19 pandemic has broken the hugs that are shared between family, friends and even neighbors on these Christmas dates.
This is the most emotional moment of the "Gordo" commercial.
6 of 7
|
The tenths are usually shared between family and friends who buy different numbers in their jobs, bars or groups.
7 of 7
(CNN Spanish) -
The origins of the Christmas raffle date back to December 18, 1812. Since then it has developed uninterruptedly, including the years of the bloody Spanish civil war between 1936 and 1939.
This year, more than $ 2.8 billion will be shared among the winners.
The children of the Colegio de San Ildefonso are in charge of singing the awards every December 22 from the stage of the Teatro Real in Madrid, in a session broadcast on television and radio live.
LOOK: How the announcement of the most generous lottery in the world was made
The first draw in euros lasted 9 minutes less, since it took them less time to sing 1,000 euros than 150,000 pesetas.
The least graceful ending is 1, which came out only 8 times.
advertising
The "décimos", the participation of a number, have been sold since July, in the middle of the Spanish summer.
The most fans of the Spanish lottery often look for combinations of numbers that reflect important dates in their lives or extraordinary events, from good memories to tragedies.
Some like to rub the number on the bald spot of known people, the belly of a pregnant woman or the back of a black cat, because they think it brings them luck.
Others enter with the left foot first to the administration that sells them and ask that the seller deliver it to them with the right hand.
When “el Gordo” plays at a Lottery sales stand, many people go to it thinking that he will play twice.
The impact of the Spanish Christmas Lottery commercial 4:45