The Louvre suffered the full brunt of the consequences of the Covid-19 pandemic in 2020, suffering a 72% drop in attendance compared to 2019, and revenue losses of more than 90 million euros, announced on Friday. Museum.
Read also: Coronavirus: the Louvre museum remains closed on Monday
The largest museum in the world, closed for six months, will have welcomed 2.7 million visitors in 2020, compared to 9.6 million visitors in 2019 and the all-time high of 10.2 million in 2018.
During the summer period and on All Saints' Day, the museum, deprived of its large foreign contingents, Americans, Chinese, Japanese, Brazilians, etc.
which usually represent 75% of admissions saw the French public at the rendezvous: 84% of visitors.
Despite the blockbuster exhibition "
Leonardo da Vinci
" (1.1 million visitors) which had ended before the first confinement, the loss of revenue amounted to more than 90 million euros, while the aid of the state amounted to 46 million euros.
2020 will have been marked by the strong diversification of the museum's digital offer, which has 9.3 million subscribers on social networks (+1.02 million subscribers compared to 2019), and 21 million visits to the louvre.fr site.
The “
Body and Soul from Donatello to Michelangelo
” and “
Altdorfer
”
exhibitions
have been extended beyond January.
The museum, which is working to reduce its energy consumption by 10% over 5 years, continued to prepare for the opening in 2021 of new renovated rooms and the “
Studio
”, a new space dedicated to artistic and cultural education.
Diversification in fundraising continued in 2020: this went in 2020 from the film “
A night at the Louvre: Leonardo da Vinci
”, broadcast worldwide in association with Pathé Live, to the promotion of the “
Louvre
”
brand
and at the “
Bid for The Louvre
”
auction
.
David Guetta's concert, broadcast live on New Years Eve and showcasing the Pyramid, to encourage international audiences to donate to the Louvre, UNICEF or the Restos du Coeur, has been viewed 16 million times.
State aid and a profound transformation of the museum are essential to allow the museum to meet the challenge of once again welcoming crowds in the best conditions in 2024, the year of the Olympic Games, its statement said in mid-2020. Chairman and CEO Jean-Luc Martinez.
