small businesses
Leisure and Lifestyle
"I had keys to the studio, and that day they closed everything because of the corona"
Photographer Moore Sher is just waiting for the opportunity to open her studio.
The growing awareness of quality photos and experiential photography encourages her and, like everyone else, she is patient with the day after, when the economy returns to normal activity.
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Photography
In collaboration with B144
Tuesday, 19 January 2021, 12:28
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Everything gets stuck because of the corona.
Moore and the camera on the road (Photo: PR, Moore Singer)
The last few months have been unconventional and not easy for all of us, and in light of the situation B144 is launching a new and special project designed to pardon small business owners across the country.
Each time we will bring you here the story of another business, so that you can get to know it and maybe even support it.
And this time we're talking to photographer Moore Singer.
Business name:
Ein Hada Photography
Year of establishment:
2011
Tell us about your business:
"I have a studio shop for pregnancy photography, bar mitzvahs, books, outdoor photography, etc. You can also develop canvases, prints and similar things. For many years I photographed events. "Outside of work hours and now I'm fully engaged in photography."
How do you promote yourself digitally?
"I have a Facebook page, including sponsored posts. Because of the situation I started posting coupons as well and went down to low prices, something I less prefer to do. Of course I also have a website."
Pargani for another business:
"Shutter-Stettner store, a photo shop in Bnei Brak, which has also been closed for a long time. It hurts to see it, because it is a place that hundreds of people routinely enter every day. So this is my chance to say thank you to Tal and Gili from Shutter-Stettner, Bring in customers during this period as well. "
(Photo: PR, Moore Sher)
How has the corona affected your business?
"The work in the banquet halls was reduced from closure to closure, until it was completely stopped. And with the closure instructions it is also forbidden to stay away from home, so it is not possible to take outdoor photos. Call me and I say I apologize, but it is not considered an essential business. "All the equipment is ready, only they will say that they are releasing the farm and I am ready to open my studio. Before the corona, I already had keys to the place, and that day everything closed."
What tip do you have for other business owners?
"Be patient, because we are all in the same boat, without exception. Essential businesses that reduce workers are also harmed, but it is only a matter of time and we hope that the world will be better when we get out of this situation."
How do you envision your business in 5 years?
"I think the business will only grow in the coming years, because there are many more ads today. People claim that everyone shoots with the phones, so why need a professional photographer, but precisely because of this there is an understanding of the importance of quality photos and the need for someone to properly document the event, or indulge "In special photos. Purim, pregnancy, relationships and more, so there is a lot of demand. This is an excellent personal or family time and you can make a beautiful gift by surprise for someone."
(Photo: PR, Moore Sher)
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