This Fashion Week will have been the week of briefs (thongs at Ludovic de Saint Sernin, tangas at Givenchy, bikinis at Chanel…). But the palm of the buttock that shows itself goes to Etam - which is quite logical for a lingerie brand. On the forecourt of the Opéra Garnier, a huge structure has been set up to host not a parade but a
liveshow
mixing presentation of underwear and “
surprises
”, we are told. On the big day, everything is thought of to raise the fever. Access is difficult to leave Parisians waiting behind barriers the time to shout the names of celebrities (Ophélie Meunier, Benoît Magimel, Léna Mahfouf, Iris Mittenaere). Then a photocall worthy of the Cannes Film Festival still slows down the entrance of the 900 guests.
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Fashion trend: the Miu Miu bombshells effect with her ultra-short clothes
The brand did not skimp on the means: a string orchestra (we recognize Anne Gravoin) interprets
Haendel's
Sarabande
… joined by a young Micheline Dax whistling the air at the microphone.
While BMX champion Matthias Dandois
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