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The phenomenon of "NFT" is sweeping through several sectors of the economy

2021-11-22T19:22:39.462Z


ANALYSIS - Beyond the world of collectors, these digital assets appeal to many companies, who see them as new tools for monetization or engagement with their community of customers.


100% digital works of art sold for several million dollars at auction, original video footage of sports competitions whose prices are soaring on dedicated platforms, a range of virtual objects that turn the heads of collectors and speculators … The year 2021 has revealed to the general public the phenomenon of what is called NFT. This English acronym (for "non fungible tokens", or "non fungible tokens" in French) actually designates certificates of authenticity or contracts associated with a virtual object, in the form of a file or a computer code.

These tokens can be the digital representation of an existing physical asset or else a pure digital creation, to which predefined rights are associated.

But in any case, this "asset" is unique (or limited edition) and authenticated, and therefore has value.

It is the development of new blockchain technologies, which now allow the internet

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Source: lefigaro

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