Status: 15.01.2024, 16:15 PM
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Capri-Sun, formerly known as Capri-Sun in Germany, has been using paper straws for some time now, due to an EU law, and is now presenting a more robust version on TikTok.
Capri-Sun, a household name in the world of fruit juice drinks, recently unveiled a remarkable innovation on TikTok: a new, reinforced paper straw. This move symbolizes the brand's commitment to eco-friendliness and sustainability. At a time when the focus is on environmental protection and the reduction of plastic waste, Capri-Sun is trying to make a positive contribution with this change. Recently, a sugar tax for soft drinks in Germany was also hotly discussed, as NEXTG.tv reports.
Stronger Paper Straw: Capri-Sun Introduces Stronger Straws
The newly introduced paper straw is the result of intensive research and development. Unlike its predecessor, this straw doesn't buckle easily when inserted into the Capri-Sun Pouch. This design addresses one of the main issues that consumers often complain about paper straws: their durability and functionality. Most recently, Fanta also changed the design of the logo.
Mixed reactions on social media
Reactions to the TikTok video were mixed. Some users humorously commented that the drink tasted "like a math book" since the introduction of paper straws – a comment that humorously describes the unfamiliar experience with the new material. Others expressed nostalgia for the old name "Capri Sonne" in Germany and called for a return to the traditional brand identity.
Interestingly, there were also a significant number of comments reclaiming the traditional plastic straw. This highlights a profound debate about environmental protection versus user comfort. While some consumers welcome the switch to more environmentally friendly alternatives, others continue to prefer plastic products out of habit or ease of use.
Production facility of the well-known beverage manufacturer Capri-Sun Vertriebs GmbH (formerly Capri-Sonne). © Robert Schmiegelt/imago-images
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Environmental awareness and brand change
Capri-Sun's decision to switch to paper straws reflects a larger trend in the beverage industry, where sustainability and environmental awareness are increasingly coming to the fore, but the reason for this is an EU law. Brands are challenged to make their products more environmentally friendly without sacrificing customer satisfaction.