The tourist emblem of France continues to shine.
In 2023, 6.318 million visitors will have climbed the Iron Lady.
A figure up 8% compared to 2022, welcomes the operating company of the Eiffel Tower (Sete) in a press release.
A figure still far from the 2014 record, with 7 million visitors but the highest since 2015.
An exceptional year for the third most visited site in France (behind the Louvre Museum and the Palace of Versailles, which exceed 8 and 7 million entries respectively) which commemorated the 100th anniversary of the death of Gustave Eiffel.
The one that has dominated the Paris sky since 1889 primarily attracts French tourists (18.9%), ahead of those from North America (18%), particularly from the United States (13.2%).
Europeans alone constitute 44% of visitors (+ 4% of figures before Covid).
An online store expected in 2024
In its press release, Sete notes a “Rugby World Cup” effect, with “a slight increase in visitors from Oceania, particularly from Australia and New Zealand”.
Enough to hope for good results for 2024, the Olympic year.
The centenary of the death of the French engineer was celebrated through the exhibition “Eiffel, ever higher” (July 12, 2023 to January 7, 2024) as well as a sound and light show broadcast on television on December 27, day of the anniversary of the disappearance of Gustave Eiffel.
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“Partnerships have also been established with institutions such as La Poste and the Monnaie de Paris paying tribute to Gustave Eiffel, respectively through a special stamp and a collection of coins bearing his image,” writes La Sete.
Among the new features, the new experience which allows visitors to be accompanied by an official guide has attracted 8,000 customers since June 1.
La Sete finally announces, for 2024, the creation of an online store.
As a reminder, since January 8, it is no longer possible to climb to the top of the Eiffel Tower until February 9.
Renovation and maintenance work takes place during this period on the emblematic floor of the monument.