Facilitate the reading of editorial content on your smartphone, initially designed for paper, by scrolling as you do on social media without having to pinch the screen with your fingers to zoom in on the view.
It is the Smartflow system, adopted by La Scala for its Rivista del Teatro, with which the temple of opera once again leads the way.
With the possibility in the future of extending the experience to opera librettos too.
However, the use of the new system does not stop here, since it can be used in other fields, starting from companies, not only in publishing, which today make documents of many pages available online for download: being written in small and paginated for print and not for devices, the effect of the digital version for the user who downloads a PDF is often tiring reading.
"There are many applications also because there is no particular software to use. The difference is the design of the layout and content of the PDF", explains Ottavio Barbieri, creative director of the Goodloop studio and 'inventor' of Smartflow.
"An effective way to distribute a digital object is to send it directly to people, for example with WhatsApp. Instead of a brochure arriving on a desk, it arrives directly on the phone of a potential customer of a company - continues Barbieri -. Another alternative is to do so download via QR code. For example, Fila, the pencil and marker company, on the occasion of a fair with stands dedicated to its brands had us create several QR codes so that the visitor can download only the portion of the brochure linked to the individual brand. Another application of the Smartflow system we are working on is that of the instructions for use. Inside the box of a product we now find the instructions printed on slips of paper in many languages. Instead, it is enough to put a QR code on the package so the consumer chooses his language and reads the instructions on the smartphones".
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