The first boat shoe arrives, which drains water, with a bottom with holes similar to a padel racket to allow water to escape in a simple way.
Agile and comfortable thanks to the slipper system, it is at the same time as stylish as a moccasin, with a water-repellent leather upper.
The idea comes from Nos Project Team, the first business network in the Marche footwear sector, which will present it in Milan at Lineapelle, from 20 to 22 February.
The Nos Boats were designed by a team of expert innovators, ideal for those who love sailing, but, combined with Bermuda shorts and a white shirt, also for those who want to be a style icon.
The experience of Nos Project is based on the belief that "increasingly interconnected social and productive factors are faced in common, overcoming selfishness and legacies of the past".
Nos, which derives its name from the Latin pronoun noi, is the fruit of the vision of three important players in the footwear sector of the Marche, Dami, Del Papa and Top Model, between Fermo and Macerata, protagonists of a cultural revolution.
It is not just an innovative product, the three promoters intend to create a real "relational market" capable of increasing the productive attractiveness of the territories, enhancing their decades-old industrial soul while opening up, at the same time, to the conquest of new markets thanks to a culture of a company based on cooperation, solidarity, reciprocity and trust.
In this way, synergies and contacts will be established that allow open innovation in terms of supply chain management, technology and digitalisation, speeding up of processes, reduction of environmental impacts, development of innovative processes.
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