PR - one time
After Bezeq deployed its fiber network Bfiber to over 2 million households, and recently moved to the leadership of the fiber market with the largest number of fiber customers in Israel, Bezeq turns to those who are not yet connected and calls them: if not for you, connect so as not to destroy everyone.
The new campaign, with the participation of about 100 extras, presents a variety of situations in which even those already connected to fiber "suffer" because of those who are not connected - in work meetings, video calls with relatives and gaming.
To encourage even those who have not yet joined the fiber revolution to connect, Bezeq now also offers a free two-month joining benefit.
Tali Folg/Nir Gatmon
Tali Poleg, Vice President of Marketing at Bezeq
: "Bezeq currently leads the fiber market in Israel in terms of network deployment, the rate of connecting customers to fiber and the total number of customers connected to the network.
We see that those who switch to our fibers fully understand the difference and enjoy a quality surfing experience, which is reflected in high satisfaction.
In the current campaign, Adi presents in her humorous way the "solidarity" message that says: if not for you, join together for your relatives and friends, so that they too will feel the difference."
More on the same topic:
campaign
Adi Ashkenazi
flash
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