Meghan Markle expands her new brand to all types of products: from bedding or creams to dog shampoo and gardening shears

Meghan Markle (Los Angeles, 42 years old) returned to Instagram on March 14 after more than three years of silence on social networks. She did it to present her new lifestyle brand, American Riviera Orchard, about which she did not give many clues beyond her name and a video published in the

in which she was seen cooking. The British media pointed out that her new company would be focused on kitchen products: “Tableware, knives, forks, spoons and other table cutlery; cookbooks and recipe books; coffee and tea sets; articles for serving food and beverages, tablecloths, napkins and table decorations,” listed the description of the trademark registered with the United States Patent and Trademark Office. Reference was also made to foods “such as jellies, jams and fruit preserves, spreads based on vegetables, legumes and nuts.” But the Duchess of Sussex seems to have decided to expand the focus of her new brand far beyond the gastronomic universe. Cosmetics, home decor, stationery, bedding, small kitchen appliances, condiments, yoga and gardening equipment, pet accessories...now, it all has a place at American Riviera Orchard.

This has been revealed in the details of a trademark application extension now obtained by other media such as

, which claims that it submitted the patent extension on March 9. The document shows that, in addition to an exhaustive list of household items, stationery, kitchen utensils, gardening items, drinks, foods and condiments, Markle is now determined to market fragrance sachets, lavender sachets, natural extracts for the skin care, bath and shower gels and salts, natural hair extracts, bath soap, bar soap, natural hand soaps, body creams, bath oil, body lotions, cosmetics and body oil, to name just a few items . “Not content with being the next Martha Stewart, Meghan Markle has her sights set on Gwyneth Paltrow's beauty crown,” the British tabloid says ironically regarding this new turn by the Duchess of Sussex from kitchen products to all kinds of beauty products. and lifestyle, comparing the idea with the one behind Goop, the lifestyle brand that Paltrow has led since 2008.

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But the duchess's business ambition does not end there. The new product addition also includes the sale of scented oils, air fragrance reed diffusers, room fragrances, incense and natural veterinary grooming extracts, such as pet shampoo and conditioner, so even dogs and cats can enjoy of its luxury brand. In fact, she is also seeking permission to sell leashes, collars, bowls and feeding mats, all items she knows well because she and her husband, Prince Harry, have three dogs (

and

).

The brand's Instagram profile, where only the nine photos appear forming the logo that it published on March 14, already has 574,000 followers and, according to experts consulted by the

, the official launch of American Riviera Orchard, which arrives seven years after she closed her lifestyle blog

in 2017 to join the British royal family, she could also make her sales reach six figures in a matter of weeks.

The British tabloid claims that Markle, who has not yet appointed a CEO to run the business, has also submitted the application to cover everything from decorative fairy lights to candles, lamps, lanterns and cutlery. It will sell “spices, condiments, nut butters, jams and jellies, edible oils and fats and spreads made from legumes, garlic and sesame, as well as herbal teas, honey dippers and bird feeders.” It also plans to offer bath mats, yoga and meditation mats, locket jewelry, stationery sets, note cards and letter openers. He hasn't forgotten the outdoors either: “He has filed registration applications for garden seeds, gardening trowels, shears and weeding forks, gift sets of garden tools and a bag specially adapted to store said tools. Tote bags, wine cases, bags with handles to carry wine, pillows, furniture, drawer organizers... They are all on the list,” the outlet sarcastically lists. “If you can dream it, eat it, sit on it, grow it, write with it, see it or smell it, then Markle most likely intends to sell it,” he jokes.

American Riviera Orchard's first Instagram Story showed Meghan arranging flowers and cooking in a cute cottage to the tune of

by Nancy Meyers in the background. Since then, she has not posted anything new. “The new brand will reflect everything she loves: family, cooking, entertaining and home decor,” a source close to the duchess told

“She's excited to share her style and the things she likes,” she added. Apparently, she likes many, many things. “Despite the down-home chatter about cutlery, recipes and fancy jam, this has the appearance of a brazen cash-in, an initiative by the former actress to ensure a financial safety net for when the Sussexes' profits from Netflix and Spotify evaporate. ”, the British writer Tom Bower pointed out this Tuesday for the

. Spotify ended its lucrative agreement with the dukes in June 2023, but Markle has also found an alternative in this case, after she announced in February that she will premiere a new

with the platform

Lemonade.