Avi Ben Assayig, Orna Gigi, Alon Davidi, Dr. Ron Tomer/PR
The Asem Nestlé group launched this week the Asem Sderot Foundation for technological training and industrial development, which will award dozens of scholarships to residents of Sderot who plan to study engineering and technology and integrate into the industry in the southern region. As part of the launch event, Avi Ben Esayeg, CEO of the Nestlé Barn Group, emphasized the long-term commitment of Barn and Sderot for over 45 years. "We must preserve local resilience and strengthen local industry. This is exactly why we established the scholarship fund whose goal is to create opportunities for stable technological industrial employment in a fascinating and innovative work environment while maintaining our local industry." He emphasized.
Dr. Ron Tomer, president of the Federation of Industrialists who was present at the event said that "The Assem Sderot Fund for Technological Education is one One of the most blessed initiatives in the region in recent years. Technological education is the basis of any successful industry and I hope and believe that this fund will successfully train the future generation of industry in the south in general and in the periphery in particular. We too in the Association of Manufacturers are investing many resources in developing and increasing the scope of technological education in Israel, with the understanding that if In our desire to see the Israeli industry grow, we must invest in the training of personnel in the industrial professions."
Avi ben Esayig/Itzik Shukel
The largest factory of the group is located in Sderot/Vasili Sperga
"The Sderot Barn Foundation opens up a wide range of employment opportunities for the residents to strengthen the local industry"
Already when you enter the youth center in Sderot you see that there is something different here, it is not for nothing that it is considered one of the most advanced and leading centers in Israel. The center, which has been operating in the southern city since 2006, is managed by Daniel Greenberg, a 32-year-old Sderot resident who is particularly proud: "Our ultimate goal," says Greenberg, "is the realization of the potential of the young people in Sderot, whether it is in community aspects such as leisure, culture and student activities, or Higher education, employment, rights and scholarships".
"Most of the industry in the State of Israel is located in the periphery, in the surrounding communities in the south and north of the country, not in Tel Aviv and the center," explains Penny Kimelman, Assistant to the CEO and VP of Human Resources of the Nestlé Barn Group. "As a group that owns factories in the south, with the group's largest factory located in Sderot, we saw great importance in strengthening the surrounding settlements." The factory in Sderot produces barn ketchup, flakes, Bisley, soup almonds, hot dish, pudding, cooking sauces and other products that everyone loves, so that everyone can understand the importance of their activity even in difficult times.
In our view, technological education is part of a process of strengthening and intensification that wraps around again, and the fund brings a message of hope and the creation of an innovative and productive future," says Kimmelman. The fund will invest millions of shekels every year in scholarships for academic degrees of engineers, industry and management, biotechnology, chemistry, and more, so that the graduates of these scholarships will be able to integrate into desirable and high-quality jobs in the labor market. In addition, the Esem Sderot Foundation will invest in special study tracks for engineer and technician certificates, as well as professional trainings lasting several months. The fund will also support vocational high schools, so that the city's young people can acquire an innovative technological education even before military service. On the way This, the fund opens up a new world of roles for the residents of Sderot and its surroundings who march the food industry forward, starting with food technology, production engineers, operations and logistics engineers, and the like."
"Employment in the surrounding settlements is a critical issue, education is a critical issue, and the younger generation is very critical," says Kimmelman. "We want to reach prosperity and prosperity that will be dozens of times higher than it was before October 7, not to be satisfied with returning Atara to its former glory. Every factor in the State of Israel must see how to bring about a renewed prosperity of the Otaf, this will be our greatest victory, and Esem's part is the scholarship fund."
The scholarships of the Asem Sderot Foundation will be available to students living in the city who are already studying in the academic year 2018, as well as students registering for the next academic year - 2018. The scholarships amount to 75% of the annual tuition fee. The only consideration that students will be required to give for the scholarship is a contribution to the community in the form of private lessons and tutoring in mathematics, physics, and exact sciences amounting to approximately 40 hours per year.
Dr. Ron Tomer/Menachem and Iti Reis
"People are starting to understand how many opportunities there are in Sderot"/Osem
The young people are beginning to understand how many opportunities there are in Sderot.
The fund's activity is a source of pride for all Nestlé barn employees and for the factory workers in Sderot in particular. The company's employees will be integrated into the fund's activities as part of Asem's community contribution activities. As far as the graduates of the degrees are concerned, there is no obligation to work at the barn: "We will take them in with open arms," says Kimmelman, "with her help we will turn the Barn Sderot into a desirable workplace and a preferred source of recruitment for employees, but there is no obligation on their part to work for us. Our commitment is to provide the opportunity for education without financial concern".
"In recent years," says Greenberg, "people are beginning to understand how many opportunities there are in Sderot. It's not just that our young people stay here. But more than that - students who came here from the center of the country fall in love with the city, stay here even after their degree and decide to build their lives here. It's not It goes without saying that such a small city with such big challenges manages to produce so many trainings and opportunities."
"The relationship between Asem and the youth of Sderot - a long-standing partnership"
The relationship between Asem and the youth center in Sderot did not start with the Iron Swords War, "and it will continue long after it," says Greenberg. "This is a long-standing partnership, but in the current situation, Osem realized that beyond the fact that they are the largest employer in our industrial area, this is also the time for social responsibility. Everyone knows the security challenges, but there are other challenges that we had, which led to the fact that it is difficult to create quality jobs here. Osem They came and said we will create quality jobs that will keep the young people in the city, but even before that we will help them get there, we will help them believe in themselves and we will strengthen the feeling of their ability."
The sense of ability and self-belief is strengthened already at the center. "Young people come to us at a stage where they don't even have an idea of what they want to do in life and which direction to go. We accompany them closely until they are already consolidated and tell us that they don't need us, whether it's for the sake of studies or whether it's to find a job," says Greenberg. "Now, the Asem Sderot Foundation provides additional opportunities for them."
The proof that providing quality opportunities works can be seen in Greenberg herself, a native of the city where she has always lived, and also raises her toddler son there. "I am in love with the city and here I am raising my son despite the challenges."
"It starts with a very strong community that believes in our local leadership, and the leadership trusts us. Tell me, until a few years ago, would anyone have believed that a beer festival in Sderot would attract tens of thousands of Israelis as domestic tourists? You would laugh at me! But today it is happening, and there is also a race Big, and now a barn scholarship that is the largest and most significant in the region."
"When I was a child," shares Greenberg, "I saw reports about Sderot on TV and I thought I wouldn't stay here, I was even a little ashamed that I was from Sderot. But in the last decade the city is flourishing, turning every crisis into an opportunity, instead of saying that we are victims of the security situation - we leverage it to to grow, and today no one is prouder than me to be a resident of the city."
"As our mayor said, I also think we are strong. Just give us the confidence, and we will already know how to become the best, leading, progressive and flourishing city there is," says Greenberg and concludes: "Then - who will be able to beat us?".
To register for the scholarship fund>>
In collaboration with Asem-Nestle
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